Retailers should know that no two stores in a retail chain are the same when planning promotions. Yet major retailers are treating them exactly the same for all their stores.
We have previously written about building accurate forecasts in order to order optimal quantities of fresh groceries.
The challenges of Christmas vary from sector to sector. Here’s the big secret: think of Christmas as a process, not an event.
Finally let’s look at how to manage the end of the season successfully. It’s easy, right?
Managing seasons is important for almost every retailer. In some sectors, such as fashion, it’s absolutely vital to a company’s profitability.
Getting pre-season allocation to your stores wrong can lead to lost sales or the likelihood of huge markdowns.
For many fashion retailers much of the work towards ensuring a successful season will have been done months before the collections go on the racks.
In this blog series we would like to share some season management ideas to help you make the optimal planning and allocation decisions.
Demand forecasting for promotions is a major challenge for retailers, not least because of the impact it has on driving sales.
Halloween could be a major opportunity for retailers to build their business. In the USA it is now the second largest retail event after Christmas.