While category insight data is widely used to aid the production of more customer-focused assortments, many retailers fail to leverage the knowledge of those closest to the customer – the local store staff.
During my almost seven years working with space planning, I’ve faced almost every question there is to ask around the topic. One, however, seems to come up constantly “Can we use forecast data when making the planograms?”
Retailers should know that no two stores in a retail chain are the same when planning promotions. Yet major retailers are treating them exactly the same for all their stores.
Why has store-specific planogram solutions been focusing on optimizing the whole planogram when the most important 20% gives us 80% of the benefit?
Rapid-fire planogramming doesn’t have to be difficult – once you establish a rhythm for the operation it becomes second nature.
There are two major outcomes when it comes to stocking up for a season. Although you might have solved these, the root of the problem can still be apparent.