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Marketing & Communication Atlanta, GA, United States

Account Based Marketing Manager

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We’re looking for an enthusiastic Account-Based Marketing Manager to develop and execute multi-channel and high-touch ABM campaigns for key target accounts in defined segments. This is a full-time position for someone with previous experience in B2B enterprise software marketing.

You will join our global Demand Generation team and take responsibility for developing the strategy and implementation of effective and scalable 1:1 ABM campaigns that meet the business's growth objectives, with a strong emphasis on driving engagement and pipeline exclusively from chosen top target accounts.

What you’ll be doing:

  • Collaborate with Field Marketing to define strategy and processes to develop scalable multi-channel and high-touch ABM campaigns for key target accounts
  • Own the planning, organization, and execution of 1:1 ABM campaigns that penetrate key accounts and contacts in defined segments
  • Partner with stakeholders in marketing, business development and sales to ensure alignment on priorities and coordination of campaigns including online and offline channels such as digital advertising, outbound prospecting, direct mail and events
  • Conduct account research and create tailored and compelling messaging and assets to leverage across channels
  • Develop our approach to ABM campaign metrics to measure and report on effectiveness of each campaign
  • Establish effective practices first in North America, then scale those to other key markets globally and support in acquiring additional resources where and when needed
  • Document strategy, processes and best practices for stakeholders to reference
  • Act as the internal spokesperson for effective account-based marketing and sales at RELEX

What you’ll bring to the table:

  • 5+ years of proven experience in integrated B2B marketing within enterprise software/SaaS markets
  • 2+ years of strategic and tactical account-based marketing experience
  • Experience working closely with sales and business development teams
  • Strong project management and analytical skills with commercial acumen
  • A creative thinker with ability to create compelling messaging and campaign flows
  • Collaborative yet independent working style; ability to take lead of projects that require collaboration across functions
  • Attention to detail and flawless execution
  • Excellent command of Microsoft Office suite
  • …and of course, the ability to have fun while working!

What we consider as a bonus:

  • Experience working with best of class marketing and sales tools such as Salesforce, HubSpot, Salesloft, 6sense and Zoominfo.
  • Experience of working with an international team
  • Understanding of retail supply chain management

What we offer you in return:

  • An international career and learning opportunities in a rapidly growing software company
  • A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family (a bit of a cliché but we really mean it!)
  • A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
  • Responsibilities and challenging projects from day one
  • A position where you can help retailers fight against food waste

 

About RELEX:

RELEX Solutions is a leading provider of cutting-edge retail optimization software. We offer our customers radically improved demand forecasting and supply chain optimization, which then can be leveraged into exponential benefits — optimizing store space, allocation, workforce, pricing and promotion strategies, all within our unified platform. RELEX’s AI-driven, cloud-based platform helps retailers and brands move fast and find new ways to meet consumer needs while improving operational efficiency and controlling costs. RELEX recently announced the successful closure of a $500M+ funding round, bringing the company’s valuation to $5.7B.

RELEX is trusted by leading brands including AutoZone, Bed Bath and Beyond, Sprouts, PetSmart, and Party City, and has offices across North America, Europe, and the Asia Pacific region. 

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.