ABM Content Marketing Manager
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RELEX Solutions is a leading Supply Chain Software company, providing innovative solutions to help businesses optimize their operations. Our team is dynamic, collaborative, and focused on driving growth through creative and targeted marketing strategies. RELEX Solutions is looking for talented innovators who really want to get stuck in and make a difference on our journey to humble world domination. People like you! As a fast-growing Finnish software provider for retail and manufacturing planning processes we help make our customers become faster, more effective and more profitable. And as an employer? At RELEX, not only the optimization of supply chain processes are our top priority, but also our employees. You benefit from a high degree of autonomy, strong company culture, diverse development opportunities and a working environment in which we pay particular attention to the balance of professional and private life.
We’re seeking a talented writer to join our Content Marketing team as an ABM Content Marketing Manager and take on a pivotal role expanding content capabilities within our Account-Based Marketing (ABM) team. This is a new role, best-suited to an experienced, self-motivated professional with a clear vision for how work collaboratively with ABM managers to develop and implement scalable production processes, and shape messaging for key audiences across various industries.
In addition to producing high-quality, industry-focused content, our new ABM Content Marketing Manager will also upskill and continuously coach ABM managers on how to craft the most effective, personalized messaging for their target accounts.
Success in this role will require:
- The ability to deliver impactful content on the short timelines required of ABM activities
- The experience to build a streamlined framework for collaboration and production scalability that achieves wide adoption by the ABM team.
This is a unique opportunity for a motivated professional to define, own, and implement their vision for how content marketing can elevate the ABM strategy at RELEX.
Key Responsibilities:
- Develop industry-specific content for ABM ‘Lighthouse’ campaigns, including white papers, guides, thought leadership articles, blogs, and personalized messaging.
- Partner closely with ABM managers and subject matter experts to create tailored content for high-priority accounts, ensuring it resonates with target audiences.
- Build and implement processes to enhance collaboration between the ABM and Content teams, improving workflow efficiency and content impact.
- Provide ongoing coaching and mentorship to ABM managers on writing style and correctness, audience awareness, and messaging approaches/techniques to elevate the overall quality of copy across the team.
- Stay up to date with industry trends and ensure content aligns with business objectives and current market needs.
- Collaborate with cross-functional teams, including sales, product marketing, and design, to maintain consistent messaging and brand alignment.
- Drive innovation by integrating Artificial Intelligence (e.g., ChatGPT) into content creation processes to supplement and enhance the ABM team’s content development efforts.
Qualifications:
- 3-5 years of experience in content marketing, preferably within B2B, SaaS, or technology sectors.
- Strong understanding of best practices in ABM strategy and how targeted marketing can be leveraged in a B2B context.
- Strong writing and editing skills, with the ability to work on short timelines associated with ABM activities
- High social intelligence that translates into strong mentoring skills, with a passion for knowledge sharing and the ability to coach non-writers on copywriting best practices.
- Proven track record of creating engaging, high-quality content for industry-specific audiences.
- Demonstrated ability to take initiative in building new content processes and fostering team collaboration.
- Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.
What we offer:
- At RELEX you have 25 days off per year plus 8 bank holidays. In addition to that you’ll get days off for different occasions (birth of child, first day of school, moving day, etc.)
- RELEX offers a workplace pension scheme with an employer contribution of 6%.
- In addition to that, RELEX offers an enhanced maternity / adoption package of: 12 weeks at 100% pay, 8 weeks at 80% pay and another 8 weeks at 60% pay.
- At RELEX we offer a Employee Assistance Programme (EAP) with different services included
- Within our Healthcare support we have different services: Treatment with Comprehensive Cancer Cover, Full Out-patient, Therapies, Mental Health, Private GP, Employee Assistance, Programme Premier, Dentist and Optician Cashback Plus and Health Assessment
- At RELEX you can expense up to £100 per year (£50 in H1 and £50 in H2) to put towards organized physical sporting activities (e.g. marathons, Tough Mudder, Spartan Race, Ironman Triathlon etc.), or the purchase of personal sporting equipment/activities (e.g. running shoes, home weights, Fitbit devices, gym usage etc.)
- Discounted Gym Membership @ Fitness First
- Cycle to Work Scheme (www.cyclescheme.co.uk)
- You can expense the cost of an annual eye test
- When it comes to your work laptop, you can choose between Dell and Mac. When it comes to your work phone, your choice is between iPhone and Android.
- At RELEX we take feedback and your personal development very seriously. For this purpose we have our yearly development discussions where you’ll receive peer and management feedback and as well plan your future at RELEX together with your manager.
- Flexible & remote working: There are many benefits in working remotely at times as sometimes the office is not the best place for certain tasks and working remotely
instead of wasting time in commuter traffic can ease your mind and free up time for your personal life. - Work from abroad: At RELEX we recognize that sometimes you just need a little flexibility to juggle all your responsibilities so therefore we also offer flexible working practices to help out in this respect.
- Charity Days: To support different causes, RELEX provides us with up to two days off to do charity work.
- Office Dogs: Your furry friend is always welcome in our London office
Interested? Please apply with complete application documents in English, salary requirements and earliest possible start date via the button below.
We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, and sexual orientation and identity.
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