We’re looking for a Field Marketing Manager to drive our marketing efforts in the UK. This is a position for someone with previous experience in the field of B2B marketing, event management and lead generation.
You will join the global Field Marketing team and support the development and execution of the local marketing plan to drive demand generation and brand awareness in support of our plan to humbly dominate the global market for supply chain & retail planning software.
This is a rare opportunity to work cross-functionally and collaborate with all go-to-market teams to build and execute a key component of our global GTM strategy. This includes owning key marketing activities such as digital & physical event organization, participating in the planning and execution of local campaigns, providing ongoing monthly and quarterly marketing updates to key stakeholders, and owning budget and KPI dashboards. In this role, you will closely partner with sales and cross-functional marketing teams, acting as a strategic business partner responsible for localized programs to accelerate lead generation, grow enterprise pipeline and velocity, and increase brand awareness.
What you’ll be doing:
- Work in close alignment with the local sales & business development team to deliver and execute effective marketing strategies and plans.
- Plan and execute impactful B2B lead generation campaigns for both online and offline channels
- Event management
- Third party events (trade fairs and conferences): End-to-end management, from evaluating events to strategizing/coordinating our participation and tracking performance post-event
- RELEX’s user and thought leadership events: End-to-end management, from audience targeting and agenda development to performance tracking and continuous development
- Build and maintain beneficial relationships with retail trade shows and industry organizations
- Analyze industry trends to identify new activities with the greatest potential to drive market growth
- Be the local contact point for the local PR agency to execute PR activities in the region
What you’ll bring to the table:
- 3+ years of experience in B2B SaaS enterprise marketing
- Experience in a B2B fast-paced and high-growth environment
- Proven experience in running local field marketing and channel marketing, including physical and virtual events, and campaign management.
- Experience with B2B lead generation campaign planning and execution
- Experience partnering with retail trade shows and industry organizations
- Excellent written and spoken English communication skills
- Excellent command of Microsoft Office suite
- …and of course, the ability to have fun while working!
What we consider as a bonus:
- Experience with marketing automation and CRM tools such as HubSpot and Salesforce
- Experience in the retail & supply chain planning industry
What we offer you in return:
- An international career and learning opportunities in a rapidly growing software company
- A fun, ambitious, and committed marketing team where all the team members live in 10+ different countries but still feel like a family (a bit of a cliché but we really mean it!)
- A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
- Responsibilities in challenging projects from day one
Are you the one we’re looking for? Apply today and become a part of our RELEX family!
