Europe’s Leading Electronics Retailer Seeks to Push Customer Service to New Heights

The MediaMarktSaturn Retail Group has signed a deal with unified retail planning pioneers RELEX Solutions regarding the use of RELEX’s Replenishment and Forecasting solutions. MediaMarktSaturn is Europe’s largest retailer in its sector with more than 1000 stores under the MediaMarkt and Saturn brands, online channels in 14 European countries and a turnover of more than €21bn a year.

MediaMarkt

MediaMarktSaturn plans to make use of a selection of RELEX’s features across its operations.

Atul Bhardwaj, CEO of MediaMarktSaturn Technology, comments: “The optimization of our category management and supply chain is one of our major strategic initiatives. Part of this is becoming more technology-driven in these areas. RELEX’s software products will allow better forecasting and planning in order to ensure better availability for our customers.”

“We are proud to welcome the MediaMarktSaturn Group as part of the RELEX family,” says RELEX CEO and Co-founder Mikko Kärkkäinen. “We intend to build on our track record with the company and work with it through its transformation, delivering the supply chain it needs to stay at the forefront of electronics retailing across Europe.”

The MediaMarktSaturn Retail Group
The MediaMarktSaturn Retail Group is Europe’s leading commerce company for consumer electronics and related services. It sees itself as a partner, daily companion and navigator for consumers in the digital world. MediaMarktSaturn and its portfolio of formats and brands flexibly respond to the needs of different customer groups and countries. Apart from fronting the MediaMarkt and Saturn brands, which comprehensively network their more than 1,000 fixed location stores with online sales platforms, the MediaMarktSaturn Group operates online pure players such as iBood as well as the digital entertainment platform JUKE. Moreover, its portfolio includes its own brands PEAQ, KOENIC, ISY and ok. Majority-owned by CECONOMY AG, in 2017/18 MediaMarktSaturn and its approximately 62,000 employees generated total sales of about €21 billion.

More information: www.mediamarktsaturn.com