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RELEX Solutions Assists Fashion Retailers With Successful Planning & Allocation Management

Nov 19, 2015 3 min

RELEX creates four steps for effective decision making in in-season management

RELEX Solutions, Europe’s fastest growing supply chain solution provider, announces its planning and allocation management solution for the fashion, sportswear and textiles industries. Combining in-memory computing technology with the rapid implementation of inventory management and forecasting tools, RELEX helps fashion retailers address challenges they face especially with in-season management and stock allocation.

Tommi Ylinen, VP of Product at RELEX Solutions, comments: “Few businesses are as complex and challenging as fashion with highly seasonal items, multiple variations of colours and sizes and long lead times. Retailers now have the tools to make better informed decisions around planning and allocation and ensure the right stock is in the right location, at the right time.”

To help fashion retailers to make optimal planning and allocation decisions, RELEX recommend, in its new Fashion e-book, to divide the in-season management process into four steps:

    • Pre-Season – planning for a great season with pre-packs               In pre-season planning, there are two essential tasks – 1) forecasting and managing seasonal replenishment 2) building automated orders and optimal pre-packs.
    • Season Launch – getting initial allocation right                        Getting the initial allocation wrong can lead to lost sales or the likelihood of huge markdowns.
    • Mid-Season – monitoring performance smartly                         While many crucial seasonal decisions have long since been made before the season starts, there are still lots of ways to improve your effectiveness during the season.
    • End of Season – mastering markdowns and final push                The end of season is all about ensuring retailers sell as much as they can at the best possible price, with as little stock left over as possible.

By following these four steps, retailers can maximise sales with less shortages & excesses, manage & forecast seasons and promotions effectively, allocate optimal packs to each store, reduce logistics & handling costs, optimise markdowns, and increase margins.

Furthermore, RELEX Planning & Allocation solution has been developed with fashion businesses for fashion business, as Ylinen explains: “At RELEX, we work with retailers and wholesalers across the spectrum, which gives us an overview of supply chain in its many forms. Some of the principles and approaches we’ve seen, or have helped develop, translate very well from one area of retail to another. Yet, equally, in many respects, the fashion, sportswear, and textiles sectors face unique challenges, and in close collaboration with our customers in the field, including Intersport and Marimekko, we’ve developed our technology to support even the most complex of fashion supply chains.

RELEX explains each of the four steps to successful retail planning and allocation in their e-book which you can download here.

RELEX is also sponsoring and attending Drapers Fashion Forum on 19th November 2015, where the team will be on hand to present the solution.

RELEX Solutions is the first supply chain solution provider to offer retailers, wholesalers and manufacturers the power of In-Memory Computing.

Together with a proprietary database and unique tools RELEX delivers results over 100 times faster than traditional alternatives, bringing unprecedented power and agility to supply chain management.

Customers in 17 countries use RELEX demand forecasting, inventory optimisation, replenishment automation solutions to cut spoilage by 40%, inventory by 30%, boost on-shelf availability to 98%+, and become more profitable in the process.

Founded in 2005 by three logistics scientists, RELEX is the fastest growing company in its field in Europe and employs nearly 200 people. RELEX has offices in the UK, Germany, Sweden, Norway, Denmark, Italy, South Africa and the United States with headquarters in Finland.