Ask managers what causes them the most problems in the consumer product supply chain – and the most common answer you’ll get is “promotion management”.
In this whitepaper we take a look at how to Christmas and draw lessons for year-round seasonal management.
In this whitepaper we will review how to incorporate promotion forecasting and replenishment into your supply chain planning processes.
In the food sector the longest holiday forecast period is that for Christmas and New Year, where successive holidays make maintaining supply chain efficiency quite challenging.
There are plenty of companies who have managed to turn seasonality into an opportunity.
Forecasting is not rocket science, and a wide range of effective and easy-to-use tools are available to support it.