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25 Years in Supply Chain: Why Madhav Durbha Chose RELEX

Apr 4, 2025 • 3 min

Madhav Durbha is the Group Vice President of Industry Strategy at RELEX Solutions. With over 25 years in the supply chain technology space, Madhav has built a career he is deeply passionate about. Outside of work, he enjoys reading, traveling, and spending quality time with his family. 

As the Group Vice President of Industry Strategy, Madhav operates at the intersection of product, marketing, and go-to-market teams. His primary responsibility is to take the innovations developed by the product teams and effectively communicate their value to the market. This involves working with industry analysts, customers, prospects, and partners, as well as enabling internal sales and go-to-market teams with clear and compelling messaging. 

Madhav and his team ensure that the broader industry understands RELEX’s value proposition and that internal teams are well-equipped to convey this message to customers and prospects. 

RELEX’s Vision and Its Personal Significance 

RELEX is committed to making the world a better place by reducing waste and improving efficiency. For Madhav, this mission resonates deeply.

“I’ve always believed in producing more than you consume, giving back more than you take,” Madhav says. “That’s part of what drew me to RELEX. When your product genuinely reduces waste, that principle isn’t just personal. It’s the business.” This principle aligns with RELEX’s efforts to lower waste and reduce carbon emissions while building a strong and sustainable business. For him, this vision is not just inspiring – it’s a motivating force in his work. 

Among RELEX’s core values, Madhav’s favorite is “Colleague is a friend.” Since people spend a significant portion of their waking hours at work, he believes in fostering strong, friendly relationships with colleagues. This value creates an environment of psychological safety, allowing for open challenges, respectful debates, and a sense of teamwork that enhances collaboration. In a fast-paced, team-oriented business like RELEX, these relationships are crucial for success. 

The Value RELEX Brings to Customers 

RELEX provides a unified approach to supply chain and retail planning, offering three key advantages: 

Adaptive Planning: The ability to sense real-world disruptions and help organizations respond effectively. 

Aligned Planning: Breaking down silos between strategic, tactical, and operational planning, as well as across different business functions such as purchasing, production, distribution, and retail. 

Automation: Leveraging intelligent automation to remove tedious manual tasks, allowing human planners to focus on strategic decision-making while AI handles the heavy lifting. 

Why Join RELEX’s Go-To-Market Team? 

RELEX’s go-to-market (GTM) team is composed of various roles, including sales, pre-sales, business development, and marketing. Here’s why it’s a great place to build a career: 

Strong Customer Advocacy: RELEX has a Net Promoter Score (NPS) of 60, a testament to the satisfaction and loyalty of its customers. This makes positioning RELEX in the market easier and more rewarding. 

Innovative Problem-Solving: Customers approach RELEX with unique, complex challenges, offering GTM professionals the opportunity to work on cutting-edge problems that drive real impact. 

Fast Growth, Fast Learning: RELEX is a rapidly growing company, providing numerous opportunities for career development. Whether as an individual contributor or in a leadership role, employees have a clear path to growth. 

If you’re thinking about making a career move, RELEX offers several compelling reasons to join: 

Commitment to Integrity: RELEX does what it promises. The company values trust and consistently delivers on its commitments, fostering strong customer relationships. 

Opportunities for Learning: As a leader in AI-driven supply chain solutions, RELEX continues to innovate. Employees get hands-on experience with the latest advancements in AI and automation. 

Rapid Growth, Strong Culture: With over 2,000 employees and a 35% growth rate, RELEX provides a dynamic environment where ambitious professionals can thrive. 

Whether you’re early in your career or looking for a new challenge, RELEX offers an exciting and impactful place to grow, contribute, and succeed. 

Interested in joining the team? Explore our careers section and dive into the RELEX experience!

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