Optimized supply planning, accurate demand forecasting
Meat, poultry, and seafood producers face short order cycles, long supply lead times, and seasonal variation. They must maximize the yield of every animal while delivering the freshest products. Sharing data to align capacity, resources, and inventory with the sales plan requires visibility across the supply chain.
RELEX turns carcass and catch uncertainty into a synchronized, profitable production plan and delivery flow to the customer.
Meat, poultry, and seafood producers face long supply lead times and a lack of visibility throughout their supply chain. They must determine how to best satisfy customer demand and maximize profit while also moving fresh products through the supply chain. Capturing demand shifts driven by retail and foodservice promotions is critical to keeping supply and production aligned.
Meat, poultry, and seafood producers need to create day-to-day forecasts that accurately reflect a variety of demand drivers, from seasonal and promotional swings to channel-specific demand. Failure to plan accurately risks losing sales to poor product availability when forecasts run low, or losing margin to overproduction, discount sales and waste when forecasts run high.
Meat, poultry, and seafood can’t sit in a holding pattern: once an animal is processed, a bird is ready, or a catch comes in, it must move within days. Producers need supply and demand running on the same clock, not one catching up to the other.
Demand, purchasing, production, and distribution teams too often run on separate plans and spreadsheets instead of one shared view of demand and supply. Without an end-to-end plan connecting every function, gaps between planning and execution compound instead of closing. Without scenario planning, teams can’t test a yield, supply, or demand change before it reaches the plant floor.
Carcass, bird, and catch balancing is about matching supply with demand and making decisions regarding yield: which cuts to use, what can be downgraded, and which cut plans, out of thousands available, will deliver optimal profit and customer service. For purely fresh producers, minimizing what is frozen is key.
Outdated and disconnected manual planning processes in the purchasing, production, and distribution teams create constant gaps between planning and execution, resulting in less-than-optimal business outcomes.
Inspiring customer stories
“We had to stop producing inventory toward make-believe sales numbers and just-in-time orders. An accurate forecast means we can simultaneously improve our customer service, operational efficiency, and inventory situation.”
Steve Rossiter Production Planner, Rastelli Foods Group
In the fall of 2022, to support and accelerate their expansion, Rastelli made a strategic investment in state-of-the-art supply chain planning capabilities.
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“Thanks to the AI-powered forecasting capabilities of RELEX, our demand planning process is now automated. Not only does this save valuable time, but we’re also getting much better forecast accuracy. The entire organization now trusts the forecast.”
Arijit Saha General Manager of Supply Chain at TegelFoods Ltd.
Tegel has provided New Zealanders with healthy, cage-free chicken. Today, the company commands more than 50% of the New Zealand market and offers a wide range of products, from nuggets and nibbles to core cuts and whole roasts, all sourced from Tegel farms.
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“The addition of RELEX machine learning-based forecasting has greatly contributed to the continued success of our business.”
Pekka Korpeinen Director, Steering & Planning for Atria
Atria significantly improved their forecast accuracy and stability after implementing RELEX machine learning-based forecasting capabilities.
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“The transformation in our operations has been truly remarkable, and the exceptional support and dedication to enhancing our KPIs have made a tangible impact.”
Martin Küüsmaa Member of the Board and Director of Business Development, Planning, Quality, and Environment for MAAG Food.
Blount leveraged RELEX’s advanced AI-driven planning tools to accurately forecast demand, plan their supply, and optimize their inventory and production accounting for their unique production environment complexities and constraints.
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“RELEX displayed a deep understanding of our business and industry, and we felt they were the type of company that would go the extra mile to support us. To us, RELEX is not just a software vendor. They are a company we can rely on as trusted advisors for our supply chain challenges.”
Bart Kroot Supply Chain Manager, Group of Butchers
Group of Butchers supplies high-quality, traditionally prepared meat products, ready meals, vegetarian products, and soups and salads to all major supermarkets in the Netherlands, Belgium, and Germany.
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“RELEX provides the necessary tools, intelligence, and visibility to anticipate and respond to these fluctuations, helping us maintain more stable production and service levels.”
Mark Didden Plukon Demand Planner and RELEX superuser
Since implementing RELEX, Plukon’s overall forecast accuracy has seen a marked improvement. With over 300 SKUs, many with highly seasonal demand patterns, the RELEX forecasting and automation capabilities have proven critical.
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Optimize meat, poultry, and seafood supply chain planning
RELEX allows meat, poultry, and seafood producers to stay ahead of demand volatility and execute strategic short-term and long-term planning to meet demand, maximize yield and minimize waste. RELEX deconstructs silos to bridge the gap between planning and execution, while enabling strategic, cross-departmental decision-making.
RELEX senses true demand and supply quality from retail POS, promotions, channel trends, and weather, then aligns production and cut plans so the plant floor matches profit every day.
RELEX plans from carcass, bird, or catch to every cut and by-product, using optimization to find the mix that maximizes total yield value and flags surplus early.
Shelf life, storage, and channel data are built into the plan, so RELEX shows where surplus will appear and uses promotions to sell more fresh instead of freezing it.
ERP systems record transactions and execute plans, but they can’t weigh thousands of cut, grade, and channel options against fresh supply. RELEX adds the optimization layer, so every plan reflects what’s most profitable for each animal.
One shared plan replaces spreadsheet reconciliation across planning, sales, and finance, letting teams re-optimize scenarios in minutes as supply or demand shifts. RELEX adds the optimization your ERP wasn’t built to deliver.
Resources for you
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
Discover how fish suppliers can close the planning gaps that cost them margin and customer trust with the right planning mindset and technology.
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Ready to transform your supply chain & retail planning?
We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels. Discover why top industry analysts position RELEX as Leaders in the market.