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Price optimization software

Elevate price precision and optimize pricing strategy

RELEX price optimization software helps retailers craft pricing strategies aligned with business goals, so retailers can make informed pricing decisions to increase sales and margins while building a desired price image. 

Maximize sales, profit, or volume with streamlined pricing processes


in profitability


in volume via returning or new shoppers


in productivity by reducing manual work 

RELEX creates precise and informed pricing decisions

Gain the competitive edge through optimized price recommendations that leverage predictive analytics and price elasticity models for precise and informed pricing decisions. 

Key features

Effortlessly shape the pricing image customers desire with RELEX price optimization software

Optimize prices by blending AI and rule-setting

RELEX empowers you to dynamically adjust pricing strategies based on a multitude of factors, including brand, size, and competition. We leverage flexible rule-setting and an AI engine to ensure optimal prices are tailored to a specific strategy.

Streamline pricing processes

RELEX provides scenario testing and seamless collaboration, including approvals processes and notifications and alerts.

Collaborate seamlessly between pricing and promotion planning

RELEX offers an integrated solution for price optimization and promotion planning, enabling informed decision-making and improved collaboration across teams.


Improve retail pricing to achieve market leadership 

RELEX price optimization software helps retailers optimize prices, streamline pricing processes, and foster collaboration for retail success. 

  • Address your biggest pricing challenges

    Craft your price strategies to align with diverse business goals from maximizing sales and profitability to driving traffic and maintaining competitiveness. Streamline your pricing process while minimizing manual efforts. Increase profit and volume via returning or new shoppers.

  • Increase sales and profitability

    Achieve quick ROI with RELEX by boosting sales and profitability through smarter pricing decisions, increased productivity and reduced manual errors. Increase profitability and productivity by reducing manual work.

  • Drive changes through data-led decision-making

    Benefit from data-led decision-making and the clean, actionable data that can be utilized throughout your business. The seamless integration between solutions ensures a smooth implementation process and a successful digital transformation.

    Resources you might be interested in

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