Price optimization software
Elevate price precision and optimize pricing strategy
RELEX price optimization software helps retailers craft pricing strategies aligned with business goals, so retailers can make informed pricing decisions to increase sales and margins while building a desired price image.
Maximize sales, profit, or volume with streamlined pricing processes
Increase
in profitability
Grow
volume via returning or new shoppers
Improve
productivity by reducing manual work
RELEX creates precise and informed pricing decisions
Gain the competitive edge through optimized price recommendations that leverage predictive analytics and price elasticity models for precise and informed pricing decisions.
Key features
Effortlessly shape the pricing image customers desire with RELEX price optimization software
RELEX empowers you to dynamically adjust pricing strategies based on a multitude of factors, including brand, size, and competition. We leverage flexible rule-setting and an AI engine to ensure optimal prices are tailored to a specific strategy.
RELEX provides scenario testing and seamless collaboration, including approvals processes and notifications and alerts.
RELEX offers an integrated solution for price optimization and promotion planning, enabling informed decision-making and improved collaboration across teams.
Benefits
Improve retail pricing to achieve market leadership
RELEX price optimization software helps retailers optimize prices, streamline pricing processes, and foster collaboration for retail success.
Address your biggest pricing challenges
Craft your price strategies to align with diverse business goals from maximizing sales and profitability to driving traffic and maintaining competitiveness. Streamline your pricing process while minimizing manual efforts. Increase profit and volume via returning or new shoppers.
Increase sales and profitability
Achieve quick ROI with RELEX by boosting sales and profitability through smarter pricing decisions, increased productivity and reduced manual errors. Increase profitability and productivity by reducing manual work.
Drive changes through data-led decision-making
Benefit from data-led decision-making and the clean, actionable data that can be utilized throughout your business. The seamless integration between solutions ensures a smooth implementation process and a successful digital transformation.
Resources you might be interested in
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
What is price planning and why should it matter to retailers?
When a retailer’s pricing strategy is properly supported and optimized, it can help a retailer increase sales, improve margins, and gain a competitive advantage.
Unified pricing and promotion planning: the key to pricing precision and powerful promotions
In today’s retail landscape, pricing and promotions are universally acknowledged as key merchandising levers and critical components of a successful business strategy. However, many retailers grapple with managing these areas separately, leading to inefficiencies and missed opportunities.
Promotion planning & optimization: How to build a case for technology investment
An in-depth look at the process of building a business case using real-life data to ensure a successful investment in promotion optimization technology.
Ready to transform your supply chain & retail planning?
We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels.