Baked goods
Optimized supply planning, accurate demand forecasting
Identify the most cost-effective production, distribution, and replenishment methods required to satisfy volatile customer demand without sacrificing freshness.
The baked goods supply chain has grown stale
Bakeries stake their reputation on their ability to quickly and consistently produce freshly baked goods for their customers. Raw material shortages, production issues, and the rising costs of ingredients threaten to prevent companies from producing fresh baked goods while still maintaining profitability.
Supply chain disruptions
The modern supply chain is a logistical minefield for bakeries navigating transportation delays, material shortages, production issues, inflation, and rising energy and labor costs.
Volatile demand
External events like social media trends, a competitor’s unforeseen promotion, and inclement weather can lead to sudden shifts in consumer demand, leaving bakeries unable to adjust their forecasting in time to react appropriately.
Fleeting freshness
Baked goods expire quickly, requiring a supply chain that moves goods swiftly and efficiently. Operational inefficiencies, in-network volume, and fluctuating demand often force companies to choose between freshness and responsiveness, causing imbalances that create waste or prevent bakeries from fulfilling orders using the freshest goods.
Poor internal communication and visibility
A reliance on manual processes and spreadsheets creates data siloes that prevent sales and marketing teams from aligning on functions, like promotional planning. The inability to plan and execute from a single platform leads to more work, suboptimal decision-making, and missed opportunities.
WEBINAR
Smart Supply Chain Planning for Food & Beverage: The AI Advantage
October 23, 2024 | 10 am EDT | 4 pm CEST
Struggling with disconnected data and outdated supply chain systems?
Join Madhav Durbha, VP of Industry Strategy and Product Marketing at RELEX, Tristan Mallet, Managing Director & Partner at Boston Consulting Group, and John Walch, Principal Data Scientist at Boston Consulting Group to explore how AI-powered planning is changing the game.
Keep your supply chain planning fresh with optimization
The ability to deliver the freshest products despite supply chain tangles hinges on the quality and capabilities of your supply chain planning solution. Use RELEX to:
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