Baked goods

Optimized supply planning, accurate demand forecasting

Identify the most cost-effective production, distribution, and replenishment methods required to satisfy volatile customer demand without sacrificing freshness.

The baked goods supply chain has grown stale

Bakeries stake their reputation on their ability to quickly and consistently produce freshly baked goods for their customers. Raw material shortages, production issues, and the rising costs of ingredients threaten to prevent companies from producing fresh baked goods while still maintaining profitability.

Supply chain disruptions

The modern supply chain is a logistical minefield for bakeries navigating transportation delays, material shortages, production issues, inflation, and rising energy and labor costs.

Volatile demand

External events like social media trends, a competitor’s unforeseen promotion, and inclement weather can lead to sudden shifts in consumer demand, leaving bakeries unable to adjust their forecasting in time to react appropriately.

Fleeting freshness

Baked goods expire quickly, requiring a supply chain that moves goods swiftly and efficiently. Operational inefficiencies, in-network volume, and fluctuating demand often force companies to choose between freshness and responsiveness, causing imbalances that create waste or prevent bakeries from fulfilling orders using the freshest goods.

Poor internal communication and visibility

A reliance on manual processes and spreadsheets creates data siloes that prevent sales and marketing teams from aligning on functions, like promotional planning. The inability to plan and execute from a single platform leads to more work, suboptimal decision-making, and missed opportunities.

Keep your supply chain planning fresh with optimization

The ability to deliver the freshest products despite supply chain tangles hinges on the quality and capabilities of your supply chain planning solution. Use RELEX to:

“Finsbury is on a journey, and we are happy to have RELEX onboard.”

Liam McVey
Group Demand Planning Manager at Finsbury

Case study: Finsbury Food Group 

Acknowledging the imperative to harness their scale and facilitate sustained growth, Finsbury prioritized enhanced supply chain visibility and seamless integration of future acquisitions as they sought a new supply chain planning solution.

“We now have much better visibility of demand, and our forecast accuracy has improved significantly.”

Bård Arne Nergård
Planning Manager at Norgesmøllene

Case study: Norgesmøllene  

Norgesmøllene transformed its supply chain with RELEX Solutions, achieving enhanced forecasting accuracy, streamlined collaboration, and improved customer service.

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