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Baked goods

Optimized supply planning, accurate demand forecasting

Identify the most cost-effective production, distribution, and replenishment methods required to satisfy volatile customer demand without sacrificing freshness.

The baked goods supply chain has grown stale

Bakeries stake their reputation on their ability to quickly and consistently produce freshly baked goods for their customers. Raw material shortages, production issues, and the rising costs of ingredients threaten to prevent companies from producing fresh baked goods while still maintaining profitability.

Supply chain disruptions

The modern supply chain is a logistical minefield for bakeries navigating transportation delays, material shortages, production issues, inflation, and rising energy and labor costs.

Volatile demand

External events like social media trends, a competitor’s unforeseen promotion, and inclement weather can lead to sudden shifts in consumer demand, leaving bakeries unable to adjust their forecasting in time to react appropriately.

Fleeting freshness

Baked goods expire quickly, requiring a supply chain that moves goods swiftly and efficiently. Operational inefficiencies, in-network volume, and fluctuating demand often force companies to choose between freshness and responsiveness, causing imbalances that create waste or prevent bakeries from fulfilling orders using the freshest goods.

Poor internal communication and visibility

A reliance on manual processes and spreadsheets creates data siloes that prevent sales and marketing teams from aligning on functions, like promotional planning. The inability to plan and execute from a single platform leads to more work, suboptimal decision-making, and missed opportunities.

WEBINAR RECORDING

Smart Supply Chain Planning for Food & Beverage: The AI Advantage

RELEX and guest panelists Boston Consulting Group explore practical examples of how (Gen) AI is already driving significant value for leading companies, transforming supply chain planning into future-ready, agile processes.

Keep your supply chain planning fresh with optimization

The ability to deliver the freshest products despite supply chain tangles hinges on the quality and capabilities of your supply chain planning solution. Use RELEX to:

“Finsbury is on a journey, and we are happy to have RELEX onboard.”

Liam McVey
Group Demand Planning Manager at Finsbury

Case study: Finsbury Food Group 

Through RELEX, Finsbury achieved enhanced responsiveness, enabling the formulation of alternative scenarios that mitigated many of the challenges faced. 

“We now have much better visibility of demand, and our forecast accuracy has improved significantly.”

Bård Arne Nergård
Planning Manager at Norgesmøllene

Case study: Norgesmøllene  

Norgesmøllene transformed its supply chain with RELEX Solutions, achieving enhanced forecasting accuracy, streamlined collaboration, and improved customer service.

Resources you might be interested in

We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.

3 major causes of waste in the food supply chain

This blog discusses the top causes of waste across the food supply chain and how technology can help grocery stores meet customer needs while reducing food waste and ultimately cutting their footprint.

Ready to transform your supply chain & retail planning?

We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels. Discover why top industry analysts position RELEX as Leaders in the market.