Beverage consumer brands

Beverage brands need visibility into changing consumer preferences, retailers’ promotions and commercial strategies, and potentially local events and weather.

Brewery and soft drink production takes time, and that lead time has to be built into the plan well in advance. Get it wrong and demand fluctuations turn into shortages or surplus. Without scenario planning, planners can’t test those lead-time trade-offs before they commit.

Fermentation and storage tanks are a hard constraint. Matching batch timing to tank availability, and to the cleaning time between batches, is what keeps product quality up and production from stalling.

Timely, cost-efficient delivery to retail, online, and foodservice customers is what keeps them satisfied. Added regulatory complexity for alcoholic and other regulated beverages makes that harder to guarantee.

AI-driven demand forecasting and collaborative planning with retailers on upcoming promotions and assortment changes creates informed decisions and combats demand volatility created by weather or seasonal events.

Maximize the usage of production capacity, resources, and people by optimizing production runs to minimize costs and increase flexibility and agility. Create a responsive production plan that caters to all different customer requirements.

RELEX distribution planning enables optimized service levels to satisfy customer obligations at the lowest possible cost while protecting product shelf life and minimizing waste.

Replace fragmented systems with a single data model across demand, production, distribution, and purchasing, so every team works from the same plan and makes cross-departmental decisions together across strategic, tactical, and operational planning. Flexible scenario planning shows the impact of changes across demand, production, and distribution before anything is committed.

ERP systems manage transactions and execute plans, but with fixed parameters they can’t optimize across tank capacity, production runs, and distribution. RELEX adds the intelligence to find the lowest-cost plan that still protects service.