ADUSA and RELEX to discuss Supply Chain Transformation on the Big Ideas Stage at NRF 2023 – Learn More

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Promotion Planning & Optimization

Create promotions that drive revenue, profit and online/offline traffic. Identify which campaigns to start, stop, and adjust, and which combination of price, tactics, and features will generate the best results for your business.

Benefits

Improve promotional planning and execution

with our cross-functional, AI-driven solution

Evaluate past campaigns, plan new promotions, forecast impact, and make adjustments to meet your objectives, all within one collaborative tool.

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Capture the true impact of your promotions

Calculate baseline sales, quantify vendor funding, and account for switching, stockpiling, and halo effects to uncover your promotion’s true profit or loss value.

Unify promotion and supply chain planning

Utilize our unified promotion planning software to coordinate promotion and supply chain planning, maximizing sales and preserving margins while reducing the potential for under- and overstocking.

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Test campaigns to predict impact

Simulate multiple scenarios in a sandbox-like environment to determine real-world impact. Take advantage of system-provided recommendations to improve outcomes and maximize revenue and profit.

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Forecast with confidence

Take advantage of industry-leading forecast accuracy that allows you to make promotion decisions that align with your business objectives.

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Improve collaboration with vendors

Empower planners with past campaign data to support future plans, improve collaboration with vendors, and secure more funding.

Automate processes and reduce errors

Collaborate, set targets, track performance, and react to external changes with our unified promotion planning software, which provides centralized data for more streamlined decisions.

Impactful results

15%
Profit improvement on promoted items
30%
Sales uplift on promoted items
8 hours
Saved per person per week on promotion management
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“With RELEX, we’re able to demonstrate the effectiveness of our promotions. This has proved essential for securing funding for future campaigns that serve us, our suppliers, and most importantly, our customers. In fact, we’ve covered the cost of the RELEX solution alone through the last 2 supplier deals we’ve negotiated!”

Carl-Johan Sagner, Promotional Strategy Manager Mathem

Highlighted features of our

Promotion Planning Software

Evaluate past campaigns

Automatically analyze all your past promotions, across every product and every store. Achieve savings by cutting promotions that don’t meet objectives.

Test promotion scenarios

Test different campaign scenarios with an advanced simulation engine to determine which combination of price, mechanic, and display will drive the best result.

Centralize promotional planning

Plan all promotions in one tool, making it easier to share responsibilities, automate recurring manual processes, and maintain one source of truth.

Resources

Check out our library of industry insights.

Stay competitive with RELEX’s unified supply chain & retail planning platform

All our solutions are part of our unified supply chain & retail planning platform. Find out how our unified platform has helped hundreds of retailers and consumer goods companies break down silos and take their core planning processes to the next level.

Check out the platform