Promotion Planning & Optimization
Create promotions that drive revenue, profit and online/offline traffic. Identify which campaigns to start, stop, and adjust, and which combination of price, tactics, and features will generate the best results for your business.
Benefits
Improve promotional planning and execution
with our cross-functional, AI-driven solution
Evaluate past campaigns, plan new promotions, forecast impact, and make adjustments to meet your objectives, all within one collaborative tool.
Capture the true impact of your promotions
Calculate baseline sales, quantify vendor funding, and account for switching, stockpiling, and halo effects to uncover your promotion’s true profit or loss value.
Unify promotion and supply chain planning
Utilize our unified promotion planning software to coordinate promotion and supply chain planning, maximizing sales and preserving margins while reducing the potential for under- and overstocking.
Test campaigns to predict impact
Simulate multiple scenarios in a sandbox-like environment to determine real-world impact. Take advantage of system-provided recommendations to improve outcomes and maximize revenue and profit.
Forecast with confidence
Take advantage of industry-leading forecast accuracy that allows you to make promotion decisions that align with your business objectives.
Improve collaboration with vendors
Empower planners with past campaign data to support future plans, improve collaboration with vendors, and secure more funding.
Automate processes and reduce errors
Collaborate, set targets, track performance, and react to external changes with our unified promotion planning software, which provides centralized data for more streamlined decisions.
Impactful results
“With RELEX, we’re able to demonstrate the effectiveness of our promotions. This has proved essential for securing funding for future campaigns that serve us, our suppliers, and most importantly, our customers. In fact, we’ve covered the cost of the RELEX solution alone through the last 2 supplier deals we’ve negotiated!”
Carl-Johan Sagner, Promotional Strategy Manager Mathem
Highlighted features of our
Promotion Planning Software
Automatically analyze all your past promotions, across every product and every store. Achieve savings by cutting promotions that don’t meet objectives.
Test different campaign scenarios with an advanced simulation engine to determine which combination of price, mechanic, and display will drive the best result.
Plan all promotions in one tool, making it easier to share responsibilities, automate recurring manual processes, and maintain one source of truth.
Resources
Check out our library of industry insights.
3 typical promotion challenges – and how to solve them
In this blog, our expert discusses three typical promotion challenges and provides some tips to help you avoid promotion pitfalls and avoid risking already tight margins.
Stay competitive with RELEX’s unified supply chain & retail planning platform
All our solutions are part of our unified supply chain & retail planning platform. Find out how our unified platform has helped hundreds of retailers and consumer goods companies break down silos and take their core planning processes to the next level.
Check out the platform