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Promotion planning software

Drive revenue, profit, and traffic with optimized promotion planning

RELEX promotion planning software helps drive revenue, profit, and online/offline traffic. Identify which campaigns to start, stop, and adjust, then determine which combination of price, tactics, and features will generate the best results for your business. 

Drive higher sales, profit, and traffic


profit improvement on promoted items


sales uplift on promoted items 

8 hours

saved per person per week on promotion management  

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RELEX helps retailers plan, analyze, and optimize promotion campaigns

Use RELEX promotion planning software to create campaigns that drive higher sales and profit and create more predictable promotion performance.

Key features

Plan, analyze, and execute optimized campaigns

Evaluate past campaigns

Automatically analyze all your past promotions, across every product and every store. Achieve savings by cutting promotions that don’t meet objectives.

Test promotion scenarios

Test different campaign scenarios with an advanced simulation engine to determine which combination of price, mechanic, and display will drive the best results.

Centralize promotional planning

Plan all promotions in one tool, making it easier to share responsibilities, automate recurring manual processes, and maintain one source of truth.


Improve promotional planning and execution with our cross-functional, AI-driven solution

Evaluate past campaigns, plan new promotions, forecast impact, and make adjustments to meet your objectives, all within one collaborative tool. 

Capture the true impact of your promotions

Calculate baseline sales, quantify vendor funding, and account for switching, stockpiling, and halo effects to uncover your promotion’s true profit or loss value. 

Test campaigns to predict impact

Simulate multiple scenarios in a sandbox-like environment to determine real-world impact. Take advantage of system-provided recommendations to improve outcomes and maximize revenue and profit. 

Improve collaboration with vendors 

Empower planners with past campaign data to support future plans, improve collaboration with vendors, and secure more funding.

Unify promotion and supply chain planning

Utilize our unified promotion planning software to coordinate promotion and supply chain planning, maximizing sales and preserving margins while reducing the potential for under- and overstocking. 

Forecast with confidence 

Take advantage of industry-leading forecast accuracy that allows you to make promotion decisions that align with your business objectives.

Automate processes and reduce errors

Collaborate, set targets, track performance, and react to external changes with our unified promotion planning software, which provides centralized data for more streamlined decisions.

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Promotion planning & optimization

Promotions are one of the most valuable but least optimized areas of retail. In this demo video, we look at 5 key steps in promotion planning and how RELEX helps retailers run more effective promotion campaigns.

“With RELEX, we’re able to demonstrate the effectiveness of our promotions. This has proved essential for securing funding for future campaigns that serve us, our suppliers, and most importantly, our customers. In fact, we’ve covered the cost of the RELEX solution alone through the last 2 supplier deals we’ve negotiated!”

Carl-Johan Sagner
Promotional Strategy Manager, Mathem 

Resources you might be interested in

We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.

Case study: Mathem

Mathem, Sweden’s leading independent online grocery retailer, has achieved outstanding results in their promotion process and sales on promotion after implementing RELEX promotions planning.

Ready to transform your supply chain & retail planning?

We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels.