Retail connected planning for manufacturers

Plan from the shelf, not the warehouse

For manufacturers, studies have shown out-of-stocks account for around $1.2 trillion dollars in losses in a year. Manufacturers plan against sell-in data while real consumer demand happens at the shelf, creating a visibility gap that fuels stockouts, OTIF penalties, perishable waste, and erodes retailer relationships. Many manufacturers already receive POS data from retailers but cannot use it systematically at scale. RELEX changes that.

RELEX closes that gap by turning retailer data into AI-driven forecasts and optimized replenishment from a single platform, replacing fragmented workflows with scalable, touchless planning across every retail partner.

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The AI layer between manufacturers and retail

Built on deep partnerships with the world’s largest retailers, RELEX provides a single connection point that uses AI to transform scattered POS, inventory, and promotion signals into accurate demand forecasts and optimized replenishment across every retailer collaboration model.

AI automates the full planning process, from forecasting and inventory to shelf-life management, removing the manual steps and disconnected tools that slow manufacturer-retailer collaboration.

Key features

Drive revenue, reduce penalties, and eliminate waste

AI-powered forecasting, touchless replenishment, and seamless retail data integration work together on one platform to replace manual complexity with planning precision at scale. The result: higher forecast accuracy, improved OTIF delivery, better on-shelf availability, reduced waste, and streamlined touchless planning.

Improve availability and grow revenue

Translate real-time retail demand signals into SKU and store-level delivery and production plans, powered by 100% ML forecasting proven across 200+ customers, to minimize stockouts and capture lost sales.

Reduce penalties and strengthen partnerships

Leverage up-to-date delivery need insights with early identification of gaps to deliver on time and in full, reducing chargebacks and improving OTIF.

Reduce waste and obsolescence

Balance availability with waste risk through shelf-life-aware replenishment, built for perishables at any level of complexity, even products with a single-day shelf life.

Enable touchless planning at scale

Automate forecasting and replenishment across multiple retailers with exception-based management, with over 95% of forecasts running touchless at leading customers.

Turn retail data into competitive advantage

Systematically integrate retailer POS, inventory, promotion, and assortment data into planning, even when data is partial.

Four models. One platform.

Every manufacturer–retailer relationship operates differently. Whether the model is demand sensing, CPFR, VMI, or DSD, RELEX retail connected planning gives manufacturers data integration, AI-driven forecasting, and replenishment automation to execute each one with precision. There’s also flexibility to support combinations as partnerships evolve.

AI-driven demand sensing

RELEX takes retailer POS and inventory data to generate AI-driven demand forecasts at the store and SKU level, giving manufacturers a real-time view of what is selling, not just what was ordered. Manufacturers can anticipate replenishment needs before stockouts occur and respond to demand shifts faster than traditional order-based planning allows.

Vendor managed inventory (VMI)

Manufacturers can manage inventory responsibility with confidence, using retailer inventory and sales data to calculate optimal replenishment orders directly to the retail DC. This reduces overstock and stockouts at the retailer warehouse while improving OTIF performance and strengthening the manufacturer–retailer relationship.

Direct store delivery (DSD)

DSD manufacturers can combine store-level POS data, shelf stock signals, and demand forecasts to determine precise reorder quantities for each location. Field personnel and route planners gain the visibility they need to make confident, on-the-spot replenishment decisions while reducing waste, preventing voids, and maximizing on-shelf availability.

Collaborative planning in F&R (CPFR)

Manufacturers and retailers can align a single synchronized forecast and replenishment plan through a shared planning foundation to reduce the back-and-forth of manual data sharing. By standardizing the data exchange and automating forecast alignment, RELEX replaces fragmented workflows with a continuous, data-driven collaboration loop.

Nucleus Research Supply Chain Planning Technology Value Matrix

RELEX has been named a Leader in the Nucleus Research Supply Chain Planning Technology Value Matrix. This recognition highlights the platform’s unified approach to connecting planning processes across demand, supply, and production, along with advanced AI capabilities that enable real-time supply chain optimization and scenario planning.

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Learn why

Benefits

Make every retailer relationship a growth engine

RELEX aligns commercial leaders, demand planners, IT, and collaboration managers around one AI-powered platform, turning shared retail data into stronger partnerships, better scorecards, and faster, smarter planning.

By automating demand and replenishment planning across collaboration models and integrating retailer data at scale, RELEX turns shared retail data into a competitive advantage and strengthens manufacturer retailer partnerships.

CCO / VP Commercial Supply Chain

Gain higher on-shelf availability and OTIF performance with your key retailers, driving incremental revenue while reducing penalties and strengthening strategic partnerships.

Head of Demand Planning

Increase forecast accuracy and automation across all retailer channels so your team can balance service, inventory, and waste with exception-based, touchless planning.

CIO / Director of IT

Turn fragmented retailer POS and inventory feeds into a governed, one-to-many data backbone that powers AI-driven planning and scales easily across collaboration models.

Demand planner

Work in a single platform that automatically converts retailer POS and inventory data into accurate demand and replenishment plans, freeing you to focus on true exceptions instead of manual firefighting.

Customer collaboration manager

Use near real-time visibility into retail demand, inventory, and OTIF risks to proactively prevent penalties, improve scorecards, and deepen collaboration with your retail partners.

Resources for you

We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.

Case study

Case study: Atria Finland

Atria Finland, a leading meat and food company in Northern Europe, utilized RELEX capabilities to integrate retail data, optimizing promotion planning and boosting their demand forecasting.

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Case study

Case Study: Blount Fine Foods

Blount leveraged RELEX’s advanced AI-driven planning tools to accurately forecast demand, plan their supply, and optimize their inventory and production accounting for their unique production environment complexities and constraints.

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Guide

Touchless planning: A manufacturer’s guide to AI-driven supply chain excellence

Discover how touchless planning transforms manufacturing with AI-driven solutions and why automated forecasting is now essential for competitive advantage.

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