Account Based Marketing Manager – CPG

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RELEX Solutions is a leading international software company with Finnish roots. Our cloud-based platform optimizes retail and supply chain processes across all industries – from DIY, pharmaceuticals and FMCG to manufacturing and our specialty (food) retail.
And as an employer? At RELEX, not only the optimization of trade is our top priority, but also our employees. You benefit from a high degree of autonomy, flat hierarchies, diverse development opportunities and a working environment in which we pay particular attention to the compatibility of professional and private life.

We’re seeking a full-time Account-Based Marketing Manager in UK to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors. You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline.

What you’ll be doing:

Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
Act as the spokesperson for effective account-based marketing and sales at RELEX

What you will bring to the table:

Experience: 6+ years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline.
Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX.
Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains.
Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX.
Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo.
Creative Thinker: Create compelling messages tailored to each account and sector.
Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget.
Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.

What we consider as a bonus:

Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense.
Experience working internationally with creative, content, and commercial teams.
Understanding of supply chain and retail planning

What we offer:

At RELEX you have 25 days off per year plus 8 bank holidays. In addition to that you’ll get days off for different occasions (birth of child, first day of school, moving day, etc.)
RELEX offers a workplace pension scheme with an employer contribution of 6%.
In addition to that, RELEX offers an enhanced maternity / adoption package of: 12 weeks at 100% pay, 8 weeks at 80% pay and another 8 weeks at 60% pay.
At RELEX we offer a Employee Assistance Programme (EAP) with different services included
Within our Healthcare support we have different services: Treatment with Comprehensive Cancer Cover, Full Out-patient, Therapies, Mental Health, Private GP, Employee Assistance, Programme Premier, Dentist and Optician Cashback Plus and Health Assessment
At RELEX you can expense up to £100 per year (£50 in H1 and £50 in H2) to put towards organized physical sporting activities (e.g. marathons, Tough Mudder, Spartan Race, Ironman Triathlon etc.), or the purchase of personal sporting equipment/activities (e.g. running shoes, home weights, Fitbit devices, gym usage etc.)
Discounted Gym Membership @ Fitness First
Cycle to Work Scheme (www.cyclescheme.co.uk)
You can expense the cost of an annual eye test
When it comes to your work laptop, you can choose between Dell and Mac. When it comes to your work phone, your choice is between iPhone and Android.
At RELEX we take feedback and your personal development very seriously. For this purpose we have our yearly development discussions where you’ll receive peer and management feedback and as well plan your future at RELEX together with your manager.
Flexible & remote working: There are many benefits in working remotely at times as sometimes the office is not the best place for certain tasks and working remotely
instead of wasting time in commuter traffic can ease your mind and free up time for your personal life.
Work from abroad: At RELEX we recognize that sometimes you just need a little flexibility to juggle all your responsibilities so therefore we also offer flexible working practices to help out in this respect.
Charity Days: To support different causes, RELEX provides us with up to two days off to do charity work.
Office Dogs: Your furry friend is always welcome in our London office

Interested? Please apply with complete application documents in English, salary requirements and earliest possible start date via the button below.

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, and sexual orientation and identity.

To learn more about RELEX, check out www.relexsolutions.com. If you still have questions, we can help you at recruiting@relexsolutions.de .

Apply now

Account Based Marketing Manager – CPG

What you’ll be doing:

What you will bring to the table:

What we consider as a bonus:

What we offer:

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