flaschenpost Strengthens Data-Driven Retail Strategy with RELEX 

German online delivery service for beverages and groceries expands use of RELEX’s AI-powered solutions to optimize pricing and promotions 

flaschenpost, one of Germany’s leading instant delivery services for groceries and beverages, is expanding its use of RELEX Solutions to future-proof its business in a dynamic competitive environment. Building on the success of AI-powered forecasting and replenishment, flaschenpost will now implement advanced pricing and promotion solutions that enable greater price competitiveness, more relevant promotions, and profitable growth. The project will be carried out in collaboration with RELEX partner Wysupp. 

Since its founding in 2016, flaschenpost has grown into one of Germany’s leading online supermarkets. With its promise to deliver fresh groceries and beverages within 120 minutes, the company now reaches more than 40 percent of German households and manages around 5,000 SKUs per warehouse. Following the successful rollout of RELEX’s forecasting and replenishment solutions across its more than 30 distribution centers in Germany, flaschenpost has already achieved measurable improvements, including: 

• Reduced inventory without compromising availability 

• Optimized management of fresh products and more targeted demand planning in line with its “Zero Waste” strategy 

• Smoother delivery processes and greater reliability during demand peaks 
   

These results have already boosted operational efficiency. With AI-powered planning, flaschenpost reduced its out-of-stock rate by more than four percentage points over the past eight weeks, reaching an availability level of around 97%. The next step will be to extend its collaboration with RELEX to pricing and promotions. With this module, flaschenpost gains a data-driven foundation for faster, more precise pricing decisions and impactful promotions. 

“We see the use of RELEX’s pricing and promotions solutions as a strategic investment that enables us to deliver even more relevant offers to our customers in a highly competitive market,” said Christopher Huesmann, Co-CEO of flaschenpost. “By combining our operational strengths with RELEX’s AI-driven optimization, we can respond quickly and accurately to local preferences and market dynamics while ensuring the best possible product availability at all times.” 

With RELEX’s pricing and promotion solutions, flaschenpost can secure an attractive price position while safeguarding profitability—even in the fast-moving e-commerce environment. It can also design more relevant campaigns, strengthening customer loyalty and conversion rates. 

“The move into pricing and promotions demonstrates how sustainably flaschenpost continues to build its commercial strength,” added Jörg Kriekhaus, Managing Director of Wysupp. “By applying the same disciplined, AI-driven approach that has already transformed supply chain planning, flaschenpost is creating long-term competitive advantages and profitable growth.” 

“This expansion highlights the strategic importance of integrating supply chain and retail planning,” said Jason Berry, SVP, EMEA at RELEX Solutions. “By uniting its processes with AI-powered pricing and promotions, flaschenpost is setting a benchmark for how German retailers can combine efficiency and customer value. We’re proud to support their continued success as they set new industry standards.”