Prénatal Retail Group

The Prénatal Retail Group was formed through a joint venture between the Artsana and Giochi Preziosi groups in 2015 to bring together the well-known childcare brands Prénatal, Toys Center and Bimbostore in Italy, as well as King Jouet in Switzerland and France. Since October 2017, Artsana has been the sole shareholder of the group, having taken over all remaining shares. Combining Prénatal wide assortment for new mothers and children up to 8 years of age, Bimbostore conveniently-priced range for babies and children up to 4 years and Toys Center and King Jouet toys, the Prénatal Retail Group provides a complete offering to young families.

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