Promotion and Markdown Optimization Solution
RELEX’s promotion and markdown optimization software helps our customers choose the right products, at the right time, sell them at the right price, increase sales and get rid of excess stock – in short, we help them boost their bottom line.
Run promotions that deliver results
RELEX’s combination of outstanding computational power, intelligent algorithms and machine learning allows efficient and accurate planning, forecasting, fulfillment and analysis of promotions and markdowns. By replacing educated guesses with data-driven analysis, you’ll be able to run promotions that meet your business targets and provide high on-shelf availability without excess stock.
“The way RELEX team listened to us and understood our needs was exceptional.”
Plan, forecast, execute and analyze promotions
Our promotion and markdown optimization software helps you plan a promotion while tracking its likely impact both on your business and your supply chain well in advance. We help you produce accurate promotions forecasts for each store or sales channel, and automatically manage stock before, during and after promotions. Our analytics let you to keep a close eye on performance.
Select the products, prices and promotion types that enable you to meet your targets for each promotion. Combine with promotional planogramming for an end-to-end process.
Management of promotion data, such as timing, products and stores, promotion price and type, additional in-store displays, execution costs and support from supplier.
Using regression analysis, machine learning and all the available promotion data, our software produces accurate store or sales channel level promotion forecasts.
Automatically identify products for which cannibalization has occurred and quantify its impact so that it can be accounted for when forecasting future campaigns.
Automatic allocation of stock before a promotion starts to fill store shelves and displays as well as replenishment based on sales and forecasts during the promotion.
Analytics and KPIs
Day-by-day breakdown of sales and inventory or post-factum analysis of promotion metrics, such as return on investment and shelf availability, all available in the same system.
Pro-actively identify products for which markdowns may be needed, such as overstocked seasonal items or short shelf-life products at risk of spoiling.
Utilize forecasts and optimize your price based on your defined markdown strategy, and get a full view of the impact of your planned actions instantly.
Highlighted features of RELEX’s promotion and markdown optimization software
Accurate forecasting of promotions using all relevant data
Retailers regularly flag promotion forecasting as one of their main planning challenges. Our promotion planning software uses regression analysis and machine learning to take all relevant data into account when calculating forecasts.
The impact of the price, promotion type, in-store displays, marketing activities and the timing of the promotion are analyzed separately to produce the most accurate forecasts possible per item, store/sales channel and day. This results in forecast accuracy up to 15 percent higher than with forecasting based solely on price or promotion type.
In reality, plans are rarely 100% accurate, prompting retailers to turn to markdowns, at least for some products in some stores. Advanced analytics tools can help you understand how different items and brands react to price changes and promotional activities, which is crucial for efficient markdown optimization. Our markdown optimization solution helps you identify which items may need some action, optimize the discount price for the specific item in each location to reach your target by the end of the pre-defined markdown period, and simulate ‘what-if’ scenarios to compare pricing rule options and lock down the discount percentages.
The markdown solution allows you to optimize stock levels ahead of an upcoming assortment change, manage overstocked seasonal items or manage spoiling goods ahead of the projected spoiling date. In addition, our solution allows you to constantly monitor your projected sales and stock levels to see how markdowns affect them, thus enabling you to proactively react and ensure a successful markdown process.
Automatic execution of promotion plans
Once a promotion has been planned, all the information you need for its execution will be available in one place. Our promotion optimization software allows you to tag all relevant data, such as off-shelf displays that will be used in the stores, the price discounts that will apply, and your proposed timings and quantities for stocking stores prior to the promotion. This data is then automatically used by the system to drive forecasting and replenishment.
Furthermore, the impact of the promotion plan on your whole supply chain is immediately visible, allowing you to identify potential capacity bottle necks such as in warehousing, picking or shelving, well in advance. Towards the end of the promotion, the software automatically ramps down replenishment as forecasted sales fall and additional in-store displays are removed.
Booths, Britain’s leading regional supermarket, cuts spoilage by 20% in fresh cabinet items and improves the handling of promotions.
Lumene, the leading manufacturer of skincare and cosmetic products in Finland, utilizes RELEX for more efficient and accurate promotion planning.
“RELEX has not just given us the ability to factor the type of promotion (i.e. three for two) into forecasts but it does so on the basis of how that type of promotion has affected similar products.”
– Andrew Rafferty, IT and eCommerce Director, Booths
Would you like to know more?
We are happy to discuss your needs and challenges further, and show how promotion and markdown optimization would streamline your daily operations.