Aruma

Aruma is the first beauty specialty retail chain in Peru and the largest in LATAM, with over 120 stores nationwide and internationally, present in Peru, Mexico, and Colombia. They offer a comprehensive experience with a diverse portfolio of more than 100 brands across makeup, skincare, haircare, and fragrances. Their purpose is to empower every woman to free herself from self-imposed demands and external expectations so she can enjoy what she loves most.