Beta Utensili

Beta Utensili is the leading Italian manufacturer of professional tools and work equipment. With a catalog of 40 product families and over 30,000 products, 10 production plants in Italy, 11 subsidiaries and 250 importers worldwide, the Beta Group serves professionals in mechanics, industrial maintenance, auto repair and crafts. In an increasingly challenging economic environment where product demand has become more dynamic and customer expectations has risen, Beta Utensili needed a more robust demand forecasting solution to further improve forecast accuracy, service levels, inventory optimization, and promotional planning.