Johanna Småros

CMO

Johanna Småros (DSc.) is RELEX’s co-founder and CMO. Leading our sales and business development team Johanna has driven our international expansion and opened up new markets across Scandinavia and the Baltic region.

During her time at university Johanna worked with BIT Research Centre, collaborating closely with Finnish retail and consumer goods companies. She’s been responsible for groundbreaking work in planning and forecasting collaboration (CPFR) between retailers and suppliers, sharing and utilization of point of sale (POS) data in supply chains, and automated store ordering.

Together with Mikko and Michael, Johanna founded RELEX in 2005 coding RELEX’s first simulator. As the leader of our sales and business development team Johanna has driven our international expansion and opened up new markets across Scandinavia and the Baltic region. Nevertheless she remains actively involved in our research and development.

Johanna is a bilingual native Swedish and Finnish speaker, is fluent in English and reads for pleasure in several languages. She keeps fit, taught kickboxing and fought to competition standard. She’s a fan of contemporary dance and, though she doesn’t expect anyone else to get it, of Swedish and Finnish hip-hop.

Leaders in academic research and industry best practices

The RELEX team has an extensive academic background in Supply Chain Planning. After founding RELEX a decade ago, those insights have been put into practice by working with leading companies across dozens of countries.



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