Johanna Småros (DSc.) is RELEX’s co-founder and CMO. Leading our sales and business development team Johanna has driven our international expansion and opened up new markets across Scandinavia and the Baltic region.
During her time at university Johanna worked with BIT Research Centre, collaborating closely with Finnish retail and consumer goods companies. She’s been responsible for groundbreaking work in planning and forecasting collaboration (CPFR) between retailers and suppliers, sharing and utilization of point of sale (POS) data in supply chains, and automated store ordering.
Together with Mikko and Michael, Johanna founded RELEX in 2005 coding RELEX’s first simulator. As the leader of our sales and business development team Johanna has driven our international expansion and opened up new markets across Scandinavia and the Baltic region. Nevertheless she remains actively involved in our research and development.
Johanna is a bilingual native Swedish and Finnish speaker, is fluent in English and reads for pleasure in several languages. She keeps fit, taught kickboxing and fought to competition standard. She’s a fan of contemporary dance and, though she doesn’t expect anyone else to get it, of Swedish and Finnish hip-hop.
Connect with Johanna
- Better Promotion Management in 4 steps!
21 January, 2016
- Lightning reactions! Using POS data in your supply chain to react faster to changes in demand!
12 September, 2012
- Supercharge your seasonal management. Maximise seasonal sales. Minimise residual stock.
12 January, 2012
- Forecasting collaboration in the European grocery sector: Observations from a case study
Journal of Operations Management, April 2007