Mera Petfood to Improve End-to-End Supply Chain Planning with RELEX

Family-owned pet food manufacturer chooses unified approach to improve operational efficiency, and strengthen cross-department collaboration

Mera Tiernahrung GmbH (Mera Petfood), a premium and sustainable pet food producer, has selected RELEX Solutions to optimize its end-to-end supply chain planning. Mera Petfood will implement demand planning with promotions, master planning, and production scheduling to streamline operations through a unified, AI-powered platform.

Founded in 1949, Mera Petfood is a family-owned company producing premium, sustainable dog and cat food from their Kevelaer/Germany headquarters, which is exported to over 40 countries worldwide. They have grown steadily on the strength of their quality, innovation, and sustainability commitments.

Mera’s manual planning processes limited visibility and collaboration between sales, supply chain, and production teams. These workflows created inefficiencies that constrained their ability to scale operations globally. They needed a unified platform that could improve forecast and planning accuracy, streamline production planning, and enable seamless cross-functional collaboration. RELEX’s deep supply chain planning expertise in manufacturing and flexible implementation approach made them the clear choice to support Mera’s digital transformation and continued international expansion.

“Digitalization and data-driven planning are key to Mera’s growth strategy,” said Dominic Engels, Supply Chain Manager, Mera Petfood. “RELEX stood out for its end-to-end supply chain expertise and the way their team worked with us, which was collaboratively, quickly, and in our language. This partnership will allow us to improve efficiency across the organization and strengthen collaboration between departments.”

With RELEX, Mera will transform how they plan and execute across the supply chain. The unified platform will connect demand forecasting and planning all the way to production scheduling, reducing stockouts and overproduction while improving inventory efficiency. Enhanced promotional planning capabilities will help sales and supply chain teams collaborate more effectively, ensuring sufficient stock during demand peaks without excess inventory.

RELEX’s end-to-end solution connects demand planning, master planning and detailed production scheduling into one unified plan. This integration will allow Mera to balance efficiency, cost, and product freshness more effectively. Detailed production planning and scheduling will also bring new precision to operations, optimizing line utilization, minimizing downtime, and accounting for shift patterns, maintenance, and changeover times.

“Mera Petfood is a great example of how family-owned manufacturing companies in Europe are embracing digital transformation to unlock operational efficiency,” said Martin Bilstein, Vice President, Manufacturing, EMEA, RELEX Solutions. “We look forward to helping them unify planning processes, improve agility, and set a new standard for supply chain collaboration.”