Retail Logistics Excellence – RELEX Oy
Business ID FI 1963444-1
Address: Postintaival 7, FI-00230 Helsinki, Finland
Legal Counsel Tuomo Sirkka, email@example.com.
Categories of personal data processed
What data is processed?
|Information that You submit to RELEX or is collected by RELEX from other sources||– Name|
– Business email address
– Phone number
– Job title
– Company name
– Business address
– Country of IP address
– Social media profiles (such as Linkedin and Twitter bio).
|Conversation history||RELEX may link the chat and email conversations You have had with RELEX representative to Your profile in RELEX customer register.|
The purposes and legal basis for the processing
Why Your Personal Data is processed?
Your Personal Data is collected, used, stored and otherwise processed for the purposes of:
- managing, maintaining, developing and analyzing the relationship between RELEX and its customers;
- planning and development of the business activities and services of RELEX and for measuring the amount of customers and prospective customers and conducting customer surveys;
- for communication and direct marketing purposes, including electronic marketing.
RELEX will use Personal Data collected to target communication to different groups of customers or prospective customers of RELEX based on different characteristics, such as geographic location or industry. Personal Data will not otherwise be used for profiling or automated decision-making.
What is the legal ground for processing the data?
RELEX has legitimate interest to process Your Personal data for the purpose of (i) administering the customer relationship and communicating with such customer whose contact person You are, (ii) marketing RELEX products and services to existing and potential customers and their contact persons and (iii) the other activities that are described above. For existing customers, RELEX has the contractual obligation to communicate with the customer’s contact person. RELEX also has the legitimate need to market its products and services which is balanced by the possibility to opt out from electronic marketing.
Why are You required to provide the data?
Providing the Personal Data is not a requirement necessary to fulfil contractual and statutory obligations. You are not required to provide Personal Data to RELEX. In case You are a contact person of an existing RELEX customer and choose not to provide all the Personal Data requested by RELEX, RELEX will not be able to fulfil its contractual obligations under such contract RELEX has concluded with such customer or will only be able to fulfil those obligations partly. Please note that this may have adverse consequences both to the customer in question and RELEX.
Access to Personal Data
Who will be able to access Your Personal Data?
Your Personal Data will be made available to those employees working at RELEX that are responsible for customer and marketing communication. This includes RELEX marketing staff, presales and sales personnel and may include service managers and other service personnel for existing customers.
In addition, Your Personal Data may be made accessible to RELEX’s service providers or other vendors RELEX uses in maintaining the customer register (such as the CRM service provider used by RELEX and hosting providers) for the purpose of providing such services to RELEX as well as RELEX’s sales agents and other partners involved in RELEX sales and marketing activities.
M&A activities: Where RELEX takes steps to sell, buy, merge or otherwise reorganize its businesses in certain countries, this may involve disclosing Personal Data to prospective or actual purchasers, sellers or partners and their advisers. In such circumstances, RELEX will take all reasonable steps to ensure that appropriate measures to protect Personal Data are taken by such prospective or actual purchasers, sellers or partners and their advisors.
Transfer of Personal Data
Will Your Personal Data be transferred to other countries?
In case you reside in EU/EEA countries:
Storing the Data
How long will Your Personal Data be stored and processed?
Your Personal Data will be processed:
- in case of an existing customer relationship, as long as it is necessary for the purposes of the customer relationship with the customer whose contact person You are; and
- in case of prospective customers, as long as there is a legitimate need for RELEX to keep the data for marketing and other communication purposes.
RELEX will periodically (and at least on annual basis) review the contacts in the customer register in order to make sure that Personal Data is kept only when it is necessary for the above-mentioned purposes. RELEX will keep the data only as long as we have a meaningful business contact and will remove Your Personal Data once it is no longer necessary to keep it. Also, RELEX will remove Your Personal Data in case You object to processing and ask for removal of the data based on applicable legislation.
The Exercise of Your Rights
What rights do You have and how can You Exercise those rights?
You also have the right to lodge a complaint with a supervisory authority in case You think that Your rights have been violated. You may choose to lodge a complaint with a supervisory authority in the EU Member State of Your habitual residence, place of work or place of the alleged infringement.
We take appropriate steps to address online security, physical security, risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our databases containing personal data to authorized persons having a justified need to access such information.