ao.com is the UK’s largest online retailer of white goods. Established in 2000, ao.com has quickly progressed from market innovator to market leader in the United Kingdom. Within their Bolton based HQ, Manchester contact centre, Crewe video studio and nationwide Logistics centres, ao.om employs over 1,500 employees. ao.com sells appliances such as washing machines, fridges, ovens, kettles and TVs. In addition, it provides logistics services; delivery, installation, recycling, and disconnection services; and product protection plans.