Cinépolis Mexico to Optimize Forecasting and Replenishment Across Cinemas and Distribution Centers with RELEX Solutions

Latin America’s largest cinema chain to improve inventory accuracy and ensure on-time replenishment for peak demand

Cinépolis Mexico, the leading cinema operator in Latin America, has selected RELEX Solutions to improve forecasting and replenishment across its network of more than 530 cinemas and five distribution centers (DCs). RELEX will help Cinépolis define safety stock levels and generate automated order recommendations to maintain optimal product availability, especially during high-demand periods like blockbuster releases. 

Cinépolis operates theaters known for their premium, immersive movie-going experience, offering reclining seats, in-theater dining, and cutting-edge projection technology. Managing around 500 SKUs across hundreds of sites, the company requires timely and accurate replenishment to ensure cinemas are fully stocked with food, beverages, and other essential products that improve the guest experience. 

The RELEX AI-driven platform will automate and improve forecasting and replenishment processes, improving visibility between Cinépolis and its third-party logistics partners that manage its distribution centers. The solution will monitor fulfillment performance, maintain safety stocks at DCs, and ensure purchase orders are placed according to supplier lead times, enabling better alignment between demand, supply, and on-site availability. 

“Our goal is to have accurate data that helps each cinema align product availability with customer demand in real time,” said Alejandro Tejado, Global Head of Procurement and Supply Chain at Cinépolis. “With RELEX, we can automate replenishment, maintain safety stock at our distribution centers, and respond quickly to demand surges, especially during major movie premieres.” 

GOLDCO, serving as the prime contractor and implementation partner, brings local expertise and extensive experience in deploying advanced retail planning systems across Mexico and Latin America. Their role ensures a seamless implementation that meets Cinépolis’s operational goals and supports a fast project timeline. 

 “GOLDCO is honored to partner with Cinépolis and RELEX on an initiative that ultimately serves millions of Mexican consumers. Our local market knowledge and implementation methodology will drive effective adoption and sustainable results for Cinépolis.” – Salatiel Salinas, Partner at GOLDCO.  

“Cinépolis represents an exciting and unique customer in the specialty retail space,” said Santiago Mendoza, Regional Vice President for Latin America at RELEX Solutions. “Our AI-driven forecasting and replenishment capabilities will provide the real-time visibility into inventory and better control over stock levels they need across their theaters and distribution centers, helping them maintain excellent service levels while reducing manual work.”