Now live! The State of Supply Chain 2024: Retail and CPG Dynamics - Download here


France’s Biggest E-tailer, Cdiscount, Implements RELEX to Support Strong Growth

Jun 27, 2018 2 min

RELEX’s forecasting and replenishment solutions will provide vital support as online retailer’s in stock assortment tripled in one year

Cdiscount, the leading French e-tailer part of Casino Group since 2000, chose RELEX’s retail planning solutions to manage its entire assortment across all its DCs.

“To support our growth and improve our product offering for our customers we have increased our assortment threefold in 2017 alone,” says Pierre-Yves Escarpit, Director of Operations at Cdiscount. “To support this strategy we decided to review our procurement processes.” Having surveyed the retail planning technology market, and further persuaded by the experience and expertise the company offered, Cdiscount selected RELEX’s forecasting and replenishment solutions.

“We were impressed by how highly skilled the RELEX teams are, the flexibility of the tool and the ability of RELEX to support us with innovative machine learning capabilities,” adds Escarpit. “Within 6 months of our initial discussions, the solution had already been tested out for several weeks, and we are now deploying it.”

“RELEX’s demand forecasting and replenishment solution should enable us to improve our automation of procurement processes so that our planners can focus on value-adding tasks, developing both our business and their expertise.”

“It is a pleasure and a great honour to work with Cdiscount on this project,” says David Ritel, Managing Director of RELEX Solutions France. “We will make every use of the power and flexibility of our solution, and draw on the seamless collaboration between our teams, to make sure that Cdiscount gets all the benefits we both expect, quickly.”

“We are offering the best of both worlds: a strong capacity for innovation combined with a robust, efficient and proven solution,” says Ritel. “We will demonstrate our ability to meet the challenges of French retailers”.

“Beyond its array of forecasting and ordering algorithms, we believe that RELEX’s flexibility, computing power, and its people’s collective expertise, will help us to take new strides in terms of operational efficiency and reliability of our forecasts,” says Escarpit. “We are working closely with RELEX to test out their latest features which will allow us to exploit the vast amount of data at our disposal even more effectively.”

About Cdiscount, a subsidiary company of the Casino Group, is the leading French e-retailer. It has reported outstanding growth and generated a business volume of €3.4 billion in 2017 supported by a constantly growing marketplace, with products sold by more than 10,000 partnering merchants. Cdiscount offers more than 40 million products across some 40 different categories, including houseware, electronics, furniture and wine and also everyday services such as mobile and electricity services.

Focusing on its four core values: proximity, audacity, engagement and reliability, Cdiscount is committed to make everyday products and services affordable to everyone.

More information: