Linea Light Group to Automate Demand Planning with RELEX 

Italian lighting manufacturer and designer implemented RELEX AI-powered demand planning solution 

Linea Light Group, Italian professional and design LED lighting company has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize and automate their demand planning process. The project will be delivered with Novalia, the Italian consultancy, that will offer local support. 

Linea Light Group designs and produces lighting technology solutions for interiors and exteriors. Their professional selection includes product lines such as Archiline, Node System and Rubber, and also embraces the iconic national design brand Stilnovo. The Group’s lighting solutions illuminate both public and private prestigious constructions, from residential to museums, from retail to hospitality. The manufacturer is known particularly for their cutting-edge LED technology that guarantees quality, sustainability, and efficiency, no matter the complexity of the structures that need lighting. 

Linea Light Group has around 40,000 SKUs, available in over 250 product families. The company ran their demand planning processes using business intelligence dashboards that were not native to the purpose, with a growing need for automation with a view to continuous improvement. Their objectives were ambitious: the new demand forecasting solution should lead to proactive identification and correction of anomalies; offer a view of different hierarchical levels and management by exceptions; offer dynamic planning of future promotions; and identify and manage links between items on the basis of similarity and clustering of the same attributes. The new solution also needed built-in visibility, dashboarding and reporting to support users, and to be easily configurable. 

The company found RELEX demand planning offered solutions to each of their goals. “In a constantly evolving lighting market, Linea Light Group has always stood out for its responsiveness to change, its ability to grasp its profound meaning and translate it into targeted and effective strategies,” said Enrico De Domeneghi, Demand Planning Director at Linea Light Group. “From the outset, we recognized RELEX as an ideal partner, perfectly aligned with our objectives. Their proven experience and ongoing commitment to supporting us, as well as the addition of two new Demand Planners to our internal team, have been key factors in the success of the project.” 

RELEX demand planning for manufacturers allows for companies to stay in control of demand with an AI-driven solution that combines machine learning (ML)-based demand forecasting, demand sensing, and collaborative planning into one unified demand planning process. This drives measurable results such as increased sales and improved on-time delivery accuracy, and the accuracy can be refined not only down to individual items granularity, but also to the analysis of individual historical series for specific areas. 

“Linea Light will benefit from the full power of our Demand Planning solution that leverages both AI and machine learning,” said Stefano Scandelli, General Manager, Manufacturing Business Unit at RELEX Solutions. “With our optimized demand forecasting, the Group will be lighting up the world more spot-on than ever.”