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Andreas Willgert

General Manager, RELEX Promotions

Andreas Willgert is General Manager of RELEX Promotions at RELEX Solutions. He specializes in pricing and promotion analytics for both e-commerce and brick-and-mortar retail. Prior to joining RELEX, he co-founded and served as CEO of Formulate, a promotion analytics and planning platform acquired by RELEX in 2022. He has also worked as a consultant applying marketing analytics across various retail sectors including pharmacy and wine & spirits.

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