Asa Farquhar

Solution Principle, Pricing and Promotions

Asa Farquhar is a Strategic Principal for Price and Promotion at RELEX Solutions. He has over 15 years of experience in retail operations and specializes in price and promotion optimization, assortment strategy, and category management. He gained experience in price execution, process improvement, and allocation and replenishment through various roles at retailers including Nash Finch Company, Strack and Van Til, Spreetail, and Pamida.