Titan is one of Panama’s most recognizable department store brands, serving local families and international shoppers with a broad assortment at accessible prices. As the business grew, and assortments became larger and more dynamic, Titan needed a more reliable and efficient way to manage inventory across its e-commerce channel, distribution center, and 12 stores.

Before RELEX, Titan relied heavily on manual processes to manage forecasting and replenishment. Teams managed merchandise shipments that often arrived in large, mixed containers from abroad, sometimes without full visibility into the contents until arrival. This model added complexity to Titan’s operations, making thoughtful allocation even more important to ensure products reached the right stores efficiently.

As the business expanded, Titan’s teams were spending increasing time balancing allocations across stores and managing frequent merchandise movements. Their manual processes made it harder to anticipate demand patterns, keep distribution balanced, and support growth while maintaining a high level of service.

Titan needed to accurately allocate merchandise, improve visibility, and reduce costly transfers between stores.

A Planning Solution Built for Titan’s Unique Complexity

In December 2022, Titan chose RELEX based on its effective approach for improving inventory distribution and forecasting accuracy across Titan’s integrated store–DC network. The retailer valued both RELEX’s unified planning capabilities and the team’s understanding of Titan’s unique operating model.

The implementation was supported by RELEX partner Wysupp. The project was delivered smoothly, and the Titan team consistently reported a positive experience collaborating with both RELEX and Wysupp.

“Since implementing RELEX, we have achieved a significant expansion in the active product base available to the end customer. This reflects broader assortment coverage, improved inventory visibility, and a faster response to real demand in our stores,” said Helena Battes, Executive Commercial Manager.

Titan implemented several RELEX forecasting and replenishment capabilities, including:

  • Integrated supply chain planning across stores and the DC 
  • Pick-to-zero allocations for incoming merchandise 
  • Seasonal and promotional planning 
  • Wholesale channel planning 

RELEX provides Titan with a unified, automated environment for forecasting, allocation, and replenishment. With incoming merchandise varying significantly from shipment to shipment, RELEX helps Titan determine optimal distribution immediately upon receipt, placing the right items in the right stores without relying on manual judgment.

This automation has also reduced manual workload for procurement teams, allowing them to focus on higher-value tasks while maintaining or improving accuracy.

Efficiency Gains, Lower Costs, and a Stronger Customer Experience

Since implementing RELEX, Titan has seen tangible improvements across its supply chain operations. With automated planning and better visibility, the retailer has been able to expand the range of products that actively sell in its stores, achieving a 42% increase in the number of SKUs generating sales. This reflects a closer match between local demand and available inventory, while also supporting Titan’s growth as it opens new stores without adding complexity for planners.

The quality of initial allocations has also improved. By sending merchandise to the right locations the first time, Titan has reduced the need for store-to-store transfers by 23%. Fewer transfers mean lower handling and transportation costs, less disruption for store teams, and a smoother experience for customers, who are more likely to find what they need in their local store.

Procurement and planning teams have felt a noticeable difference in their day-to-day work. Automating purchase order creation and merchandise distribution has led to a 12% productivity gain in procurement, reducing manual workload and freeing time for more strategic decisions. Even as Titan expands its footprint and assortment, the business has been able to manage planning and replenishment without increasing headcount, demonstrating the scalability of its new way of working.

“What stands out most is how much smoother our daily work has become,” said Battes. “When products land in the right store from the start, everything else flows better. Our teams spend less time on transfers, our costs stay under control, and our customers find what they’re looking for.”