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Fresh store ordering

Dec 19, 2025 1 min

Managing fresh and ultra-fresh categories is crucial for retailers, but it’s also one of the most challenging tasks in grocery operations. As shoppers increasingly prioritize quality and freshness, retailers can’t afford outdated approaches. They need intelligent, automated solutions that turn complexity into a competitive edge. 

Laurence Brenig-Jones, RELEX VP of Product Strategy, introduces RELEX Fresh Store Ordering, which unifies data sources and provides AI-driven recommendations to help teams order smarter, reduce waste, and maintain availability across every fresh category. 

Transcript 

Fruit, vegetables, and ultra fresh categories are key to creating the perfect in store offering and are increasingly important for consumers. But these products are unpredictable.

Supply and cost prices shift constantly.

Supply networks change rapidly, and product freshness and quality vary day to day.

Outdated processes make it worse. Teams still rely on manual work. Meanwhile, data remains disconnect across procurement systems and inventory tools, resulting in inefficient, error prone store operations.

As consumers place increasing value on high quality fresh products, retailers need to transform how they manage and optimize these essential categories.

With RELEX Fresh Store Ordering, teams can improve their results with a single solution. By unifying end-to-end data sources and leveraging both internal and external insights, the solution provides AI-driven recommendations that optimize ordering.