Morrisons: End to end category management process from insights to execution
May 11, 2017 •
1 min
This video refers to a project implemented by Galleria RTS which was acquired by RELEX Solutions in June 2016.
Morrisons is the fourth largest supermarket chain in the UK. Watch the video to learn how Morrison’s Galleria partnership helps support the end to end category management process from insights to execution.
Read about how to move beyond pricing guesswork with customer-centric strategies that drive results. Learn to identify key value items, understand customer missions, and create promotions that boost traffic while protecting margins.