We simplify life in everyday shopping and provide the right product selection to our customers at the most affordable prices possible. With 26 locations nationwide and an online store, Krónan offers a diverse selection of products, dedicated to making healthier lifestyle choices accessible and convenient for everyone. Our grocery store, boasting over 10,000 stock keeping units and an app with 35,000 monthly users on average, is the only store in Iceland to hold the prestigious Nordic Swan Ecolabel. We aim to make a healthy and sustainable lifestyle a daily habit for everyone. Krónan has been awarded with ‘Most satisfied customers’ for seven consecutive years, we received Reykjavik Grapevine’s ‘2024: Best grocery store’ and voted ‘Brand of the year: 2023’ by leading people in the field of marketing in Iceland. For more information, visit

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