Aroma-Zone Selects RELEX to Enhance Supply Chain Planning and Optimization   

Implementation for the French beauty and wellness brand to streamline operations and support efficient decision making  

Aroma-Zone, a French beauty and wellness company, has selected RELEX Solutions, provider of unified supply chain and retail planning solutions to deliver comprehensive, end-to-end supply chain planning capabilities. Aroma-Zone will utilize demand planning, supply planning, and production scheduling tools with the aim to optimize their supply chain operations, enable growth and improve efficiency. The project will be delivered in collaboration with Supply Chain Company, RELEX partner with expertise in accelerating and optimizing supply chains.  

Aroma-Zone specializes in natural, organic beauty and wellness products. They have over 20 stores and four distribution centers (DCs). They have experienced strong growth in the last few years, driven by the post-pandemic surge in skincare and as such, sought a tool to support their rapid growth and enhance their demand and supply organization. Initially focused on supply planning and production scheduling, the scope of the project expanded to include demand planning due to the strong alignment between Aroma-Zone and RELEX, as well as the value RELEX demonstrated. 

“With the advanced tools and expertise of RELEX, we are confident that this collaboration will support our growth and enhance our supply chain operations. We aim to improve stock availability and continue to meet the growing demand for our products, and we are confident that RELEX will be able to deliver positive results,” said Romuald Deston, Chief Procurement Officer, Aroma-Zone. 

With the use of advanced analytics and real-time data integration from RELEX, Aroma-Zone will benefit from a holistic view of their supply chain, which will support efficient decision-making and proactive management of over 6,000 product SKUs. Aroma-Zone can accurately predict customer demand and anticipate the seasonal demand for essential oils, ensuring popular products are always available.  

“We are proud to collaborate with Aroma-Zone and RELEX on this significant project with our dedicated team of experts. Our team is committed to delivering a successful implementation to assist Aroma-Zone with achieving their ambitious growth targets and set the stage for future successes,” said Henk Jan Rijkse, CEO, Supply Chain Company.  

“Aroma-Zone’s commitment to sustainability and customer-centric values resonates deeply with us at RELEX, aligning with our mission to provide sustainable and efficient supply chain solutions. We proved our ability to address both retail and manufacturing challenges, and as such, look forward to delivering measurable value to support their growth and optimize their supply chain operations,” said Stefano Scandelli, General Manager, Manufacturing Business Unit, RELEX Solutions.