Delhaize America Selects RELEX Solutions’ Supply Chain Planning to Help Sharpen Fresh Produce Retail

Mar 20, 2017 2 min

Delhaize America has selected RELEX Solutions’ supply chain planning solutions to forecast and replenish perishable categories within its distribution centers, which service its supermarket brands Food Lion, with more than 1,000 in the Southeastern United States, and Hannaford, with 181 across New England and New York.

Launched in North America in 2015 after becoming the fastest growing supply chain technology provider in Europe, RELEX will partner with Delhaize America to enhance its product freshness, forecasting and inventory management at its distribution centers.

“As an organization, we are continuously looking for ways to continue to innovate, enhance and optimize the way we procure and forecast product to our retail locations, ensuring our customers have the freshest merchandise available,” says Chris Lewis, Senior Vice President, Supply Chain, Delhaize America. “We expect RELEX’s forecasting and replenishment solution will drive product improvements at retail, enhance our customers’ shopping experience and reduce inventory levels at our distribution centers to further enhance product freshness at our stores.”

“We’re delighted by Delhaize America’s vote of confidence and for the opportunity they’ve given us to show what we can do. The agreement provides us the opportunity to demonstrate to North American retailers what we have been able to do for their European counterparts,” said Michael Falck, President of RELEX North America. “We love tackling challenges in fresh and short-shelf-life products. It’s one of the toughest areas of retail planning and not only do we do it well, but customers across the board recognize that by nailing fresh replenishment we can do pretty much anything. We believe RELEX’s power, flexibility and experience were major factors in Delhaize America’s decision to select RELEX, especially with the flexibility in which the solution can be customized.”

About Delhaize America
Delhaize America companies include Food Lion and Hannaford, operating more than 1,200 stores along the East Coast. Each banner has a distinct identity and well-established brand image within its respective markets across 16 states, offering market-specific products and services to meet the unique needs of its customers. The companies of Delhaize America employ more than 96,000 full-time and part-time associates. The company is part of Ahold Delhaize, an international grocery retailer based in Zaandam, Netherlands.