dm-drogerie markt Selects RELEX to Optimize Forecasting and Replenishment Processes

Germany’s top-selling drugstore company to expand relationship with RELEX to boost product availability in 12 European countries

dm-drogerie markt, Germany’s top-selling drugstore chain, has announced the expansion of their use of RELEX Solutions, provider of unified supply chain and retail planning solutions.  

dm-drogerie markt will now utilize advanced forecasting and replenishment solutions from RELEX, with the aim of enhancing operational efficiency and product availability across its extensive network of stores. Since 2021, RELEX has provided dm-drogerie markt with tailored space and assortment solutions to optimize their shelf and space planning on a store-specific and demand-driven basis.  

“With RELEX, we have a strong partner at our side to make our forecasting and scheduling processes even more future proof. The collaboration promises great potential in further optimizing our end-to-end supply chain”, said Roman Melcher, Managing Director IT/ dmTECH. 

By using RELEX’s forecasting and replenishment solution, dm seeks to enhance and automate its supply chain with a holistic approach. Advanced order optimization calculations are based on precise demand forecasts, aiming to lower logistics costs and improve the customer experience through greater product availability.

“We are proud to continue working with dm-drogerie markt, showcasing their trust in our capabilities and experience in the market. Our holistic approach creates synergies in their operations and will allow them to continue to ensure high product availability and efficiency”, said Michael Hoffmann, Vice President Sales, DACH, RELEX Solutions.