Fredrik & Louisa Adopts AI-Assisted Diagnostics from RELEX  

RELEX and PwC Norway to support the next phase of the Norwegian retailer’s AI-driven planning strategy to proactively identify and resolve stockouts 

Fredrik & Louisa, a leading Norwegian fragrance and cosmetics retailer, has expanded their use of RELEX Solutions to implement AI-Assisted Diagnostics. Building on the successful ongoing implementation of forecasting and replenishment, Fredrik & Louisa will use AI-Assisted Diagnostics to proactively identify and resolve stockout issues, improving product availability and driving profitability across its 60 stores. RELEX partner PwC Norway will again support the implementation, based on the successful implementation already completed together.   

Fredrik & Louisa is a Norwegian-owned cosmetics retailer, offering a wide range of market leading fragrances, makeup, skincare and beauty products. Operating 60 stores and one distribution center with approximately 1.2 million SKU locations, they require precise inventory management to meet customer expectations in the competitive health and beauty sector. 

“We are confident to see the value RELEX brings to our operations through the forecasting and replenishment deployment,” said Jon Henrik Handley, CEO, Fredrik & Louisa. “Adding AI-Assisted Diagnostics will give us a more proactive approach to availability challenges, ensuring our customers find what they need when they visit our stores.” 

Leveraging AI Agents and GenAI capabilities from RELEX, Fredrik & Louisa will gain improved visibility into stockout issues, allowing them to proactively identify and address root causes to improve product availability across their stores. By resolving availability challenges efficiently, they can optimize inventory management, reduce lost sales, and enhance profitability. 

“PwC is proud to continue supporting Fredrik & Louisa on this journey,” said Cato Kaasa, Partner, PwC Norway. “Understanding the customer’s operations and priorities positions us to deliver smooth implementation of diagnostics capabilities that will drive measurable results.” 

“Fredrik & Louisa is taking a very practical step forward by moving to proactive availability management,” said Tiina Kanninen, SVP, Global Customer Success, RELEX Solutions. “With AI-Assisted Diagnostics, their teams can spot stockout risks early, understand the root causes, and act before customers feel the impact. This is exactly where AI delivers the most value in retail, helping planners focus on decisions that protect sales and customer trust.”