Landers Superstore to Adopt Pricing and Promotion Capabilities from RELEX

Membership retailer selects RELEX to improve promotion performance, price perception, and planning efficiency across 16 stores 

Landers Superstore, the Philippines’ fastest-growing membership shopping chain, has adopted pricing and promotion capabilities from RELEX Solutions to improve how it plans, evaluates, and executes promotions. This implementation expands the footprint of RELEX pricing and promotion capabilities in global retail markets and marks the company’s first pricing and promotion customer in the Asia-Pacific region, reflecting rising demand for advanced commercial planning tools across APAC.

Landers will transition to a centralized, data-driven approach supported by implementation partner genieX. The move will help teams improve promotion accuracy, assess financial outcomes, and strengthen the retailer’s price image while reducing manual administrative work.

With RELEX, Landers teams will be able to evaluate historical results more easily, model promotional scenarios, and make faster decisions informed by member behavior and market conditions. This supports the retailer’s growth strategy and its continued commitment to delivering strong value to members.

“Managing pricing and promotions through spreadsheets limited our ability to react quickly and understand what truly works for our members,” said Dennis Jimenez, CIO at Landers Superstore. “With RELEX, we can run more effective promotions, improve our price perception, and support smarter, faster decision-making as we continue to scale.” 

“We are excited to help Landers strengthen its commercial planning capabilities,” said John Boe, Senior Director at Genie X. “Our role is to ensure the technology is implemented in a way that delivers meaningful value and supports the pace of Landers’ growth.” 

“We are proud to welcome Landers Superstore as our first pricing and promotions customer in Asia,” said Stefano Scandinelli, SVP Sales at RELEX Solutions. “Landers is taking a more structured, data-driven approach to pricing and promotions to support margin performance and deliver strong value to its members as the business continues to grow.”