Luhta Sportwear Company to Unify End-to-End Planning Across Sales Channels with RELEX 

One of Europe’s largest sportwear companies to streamline demand planning, purchasing and inventory management for retail, e-commerce, and wholesale operations 

Luhta Sportswear Company, a leading Finnish outdoor and sportswear group, has selected RELEX Solutions to modernize and unify its processes. Luhta is implementing the planning solutions with the aim of optimizing the flow of goods more efficiently on a global scale, from demand planning to product replenishment.

Luhta is a European outdoor and sportswear company that designs, manufactures and sells casual, athletic, and fashion clothing, footwear, and accessories. They operate several brands including Luhta, Icepeak, Rukka, Dachstein and Ril’s through their own stores, e-commerce platforms, and retail partners globally.

With RELEX, Luhta will replace its legacy systems with a unified platform that provides transparency across all functions, channels, and planning timelines. By using automated, machine learning-based forecasting, Luhta can predict demand more accurately across its retail, e-commerce, and wholesale channels, reducing overstock and stockouts.

“Consistent warehouse transparency and the ability to streamline our various KPI metrics give us the agility we need to serve our wholesale customers as efficiently as possible while developing our direct-to-consumer business in selected market areas”, says Panu Suominen, DTC Development Director, Luhta Sportswear Company.

Integrating demand forecasting with purchase planning will ensure alignment across channels and functions, enabling Luhta to proactively manage inventory and optimize replenishment for both seasonal collections and continuous assortments. With better visibility into demand and inventory, Luhta can react faster to market changes, streamline operations, and make data-driven decisions while balancing creativity and analytics in collection management and purchasing.

“Luhta represents an exciting opportunity to demonstrate how end-to-end planning can transform operations in the sportswear industry,” said Jason Berry, Senior Vice President EMEA, RELEX Solutions. “By choosing RELEX, Luhta will enable better collaboration, consensus planning efficiency, and responsiveness to market dynamics. The focus on higher accuracy and trust in inventory planning will create a strong foundation for innovation, future growth and operational excellence.”