Mesterbakeren Chooses RELEX to Improve Forecasting and Fresh Bread Availability

Unified planning platform will help one of Norway’s leading bakeries improve forecast accuracy, reduce waste, and streamline operations

Mesterbakeren, one of Norway’s leading fresh bread producers, has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to strengthen its demand and promotion forecasting. The investment supports Mesterbakeren’s goal of improving forecast accuracy, reducing waste, and ensuring better product availability across the stores it supplies.

Operating 9 bakeries and serving as the sole fresh bread supplier for Direct-Store-Delivery models, including 680 REMA 1000 stores, Mesterbakeren plays a crucial role in Norway’s food supply chain. Seeking a modern, scalable replacement for its long-standing bespoke forecasting system, the company chose RELEX for its ability to improve forecasting accuracy, leverage external data for richer insights, automate demand planning, and account for stockout impacts on past sales.

RELEX machine learning (ML)-based forecasting provides a precise view of the consumer level demand to help Mesterbakeren synchronize production and distribution with what is happening on the shelf. Exception-based planning further enables the team to focus on the most critical priorities and act on timely, data-driven insights.

“Baking and delivering fresh bread every day is a complex operation, and every decision we make has to balance freshness, availability, and efficiency,” said Terje Jensløkken, Head of Sales Planning and Analysis, Mesterbakeren. “RELEX gives us the visibility to plan with confidence. This helps us cut waste, use our resources more effectively, and keep our promise of quality to customers.”

“As the dedicated fresh bread supplier to one of Norway’s largest retail networks, Mesterbakeren is a vital part of the end-to-end value chain, ensuring products are available when and where shoppers expect them,” said Jason Berry, SVP Europe at RELEX Solutions. “By blending retail-specific forecasting with a manufacturer’s perspective, they can better align production and distribution with actual demand. Our easy-to-use, ML-based platform helps focus on the priorities that matter most, giving teams timely insights to guide daily decisions, resulting in a simplified supply chain and measurable value.”