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RELEX Announces that The Vitamin Shoppe Has Chosen its Integrated Supply Chain Solutions

Aug 19, 2019 3 min

RELEX Solutions is pleased to announce that The Vitamin Shoppe, a leading omni-channel specialty retailer of nutritional products, has partnered with the Company to ensure its customers can easily find the products they need to live their best lives — however they define it. RELEX’s supply chain solutions will service over 750 The Vitamin Shoppe locations and the e-commerce platform, as well as the two distribution centers that support its operations.

The Vitamin Shoppe

With more than 13,000 products being provided by 700+ suppliers, The Vitamin Shoppe’s inventory requirements are quite complex. Through this partnership, the company will adopt an integrated supply chain strategy, first improving the accuracy of demand forecasts, then using those forecasts to optimize store and distribution center replenishment and allocations. RELEX will also provide promotion optimization to keep availability high while reducing the burden of excess stock.

“We’re in a position to make an immediate impact with The Vitamin Shoppe,” says Greg Wilson, VP of Field Strategy at RELEX. “Their retail environment is a great fit for us, so we have a clear view on how to best automate their processes to improve efficiencies throughout their supply chain.”

“To work with a brand such as The Vitamin Shoppe is an exciting opportunity for us,” adds RELEX President, North America Michael Falck. “We’re looking forward to getting to work on a quick implementation to make sure the benefits of an optimized supply chain are quickly realized and the customers see the results in stores.”

Vitamin Shoppe selected RELEX in large part because of the visibility it will provide. “Improving visibility of our inventory throughout the supply chain is a key element to enhancing our Omni-Channel fulfillment,” says Camille Fratanduono, Vice President/GM Merchandising Operations at The Vitamin Shoppe.

“In today’s retail landscape, being laser-focused on servicing our customers’ health and wellness needs is priority number one,” she continues. “RELEX’s customer-centric demand forecasting solution puts us in a position to support our customers’ Omni-Channel purchasing decisions by delivering the products they want, where and when they want them.”

About The Vitamin Shoppe
The Vitamin Shoppe® is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, BodyTech®, BodyTech Elite®, True Athlete®, plnt® and ProBioCare®. The Company conducts business through more than 750 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website.

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