Online skincare clinic targets higher sales and service levels
The Swedish founded online skincare clinic, Skincity is to use RELEX to improve its service to customers while lowering inventory and releasing capital for business development.
Founded in 2011, Skincity prides itself on providing both professional skincare products and expert advice to rival anything available on the market. Skincity, which last year became part of the Axel Johnson Group, offers around 6,700 different items to its customers.
Prior to starting work with RELEX, Skincity relied on its ERP system to manage its inventory. The online skincare retailer quickly realized that to handle its rapid growth, it needed to bring in specialized forecasting and replenishment technology and expertise. RELEX was recommended to them by contacts in the beauty industry.
The new system will open up a wide range of possibilities Skincity hasn’t enjoyed before, including forecasting for the long-term (12+ months ahead) as well as for promotions and new product releases.
“Our business relies on delivering the best available service and products on the market,” says Skincity’s Supply Chain Manager, Ylva Pagmén. “Our customers expect us to deliver on our promise, and our goal is to make sure that when we help them select the products that suit them best, those items are always in stock.”
We wanted an expert within forecasting and replenishment, and we believe that RELEX’s expertise and technology are exactly what we’re looking for.
“We wanted an expert within forecasting and replenishment, and we believe that RELEX’s expertise and technology are exactly what we’re looking for.”
“RELEX has worked with a long list of companies both in beauty and online retail,” says RELEX’s Sales Manager, Mikael Wiklund, “and we’re proud to support Skincity as it grows and in achieving its goals.”
“We take pride in our cloud-based solution, which combines cutting-edge technology and deep retail planning expertise,” says Mia Lindh, Project Manager at RELEX. “We’re confident we can deliver in every respect and will be working closely together with Skincity’s team to ensure the highest levels of customer satisfaction while keeping inventory to a sensible minimum.”
About Skincity
Skincity is an online skincare clinic that offers a finely-tuned selection of professional skincare products and make-up. Its unique concept shines through in the small details; always having the most advanced skincare products on the market, unique tests with skincare analysis, carefully wrapped parcels and free samples with each order giving customers service on-par with a regular in-store visit. Skincity is also extremely proud of its outstanding customer support team, consisting entirely of certified skincare therapists.
More information: www.skincity.com