Anora Group Expands RELEX Partnership to Provide Integrated Supply Chain to Growing Network

Jun 14, 2022 2 min

Anora Group, a leading producer and distributor of alcoholic and non-alcoholic products in the Nordics and Baltics, today announced the expansion of their partnership with RELEX Solutions, provider of unified supply chain planning solutions. Since 2013, RELEX has provided Anora with integrated supply chain solutions, including forecasting and replenishment, allocation, and promotion forecasting. With their network growth after their recent merger, Anora will expand the scope of their RELEX solution to consolidate new products and locations to maintain efficiency and availability as they scale the business.

Before merging with Arcus ASA to form Anora Group, former Altia Plc worked with RELEX to improve demand forecasting and purchase planning. More recently, Anora added distribution requirements planning to their RELEX stack to automatically generate optimal shipments, reduce manual work, and increase supply chain responsiveness. Based on the success of those projects and the value provided, Anora decided that RELEX was the best fit for consolidating their recent expansion in the Finnish and Swedish markets into their existing business.

“RELEX has proven itself a powerful and user-friendly tool and has been an integral part of our supply chain planning improvements,” says Matti Nurmi, CIO at Anora. “Our long-standing partnership with RELEX over multiple projects has been extremely successful. So, when we needed to begin the process of integrating new products and locations after our merger, we knew RELEX was the obvious choice to streamline the expansion with speed and efficiency.”

“We are proud that Anora have once again put their trust in us to help them with their product expansion,” says Emma Aidanpää-Salmi, VP of Customer Success at RELEX. “This project and our past successes with Anora are perfect examples of the types of partnerships we strive to build with our customers. We are excited to continue our journey with them now and in the future.”