Beta Utensili Selects RELEX to Strengthen Demand Forecasting

Italian manufacturer of professional tools to focus on boosting forecasting accuracy and optimizing inventory to support global growth.  

Beta Utensili, the leading Italian manufacturer of professional tools and work equipment, has selected RELEX Solutions, provider of unified supply chain and retail planning solutions to deliver demand planning and sensing solutions, to improve demand accuracy, streamline inventory and strengthen supply chain performance across its global operations.  

With a catalog of 40 product families and over 30,000 products, 10 production plants in Italy, 11 subsidiaries and 250 importers worldwide, the Beta Group serves professionals in mechanics, industrial maintenance, auto repair and crafts. In an increasingly challenging economic environment where product demand has become more dynamic and customer expectations has risen, Beta Utensili needed a more robust demand forecasting solution to further improve forecast accuracy, service levels, inventory optimization, and promotional planning.  

“We needed a solution that could support our increasingly complex forecasting needs, and RELEX stood out for the ability to solve real-world demand challenges with an agile and flexible AI-based platform. We value the expertise of the RELEX team and see the ability of the platform to scale with us as our needs evolve,” said Gianluca Innamorato, Chief Information Officer, Beta Utensili.  

Discrete manufacturers like Beta Utensili face challenges such as unpredictable order patterns, manage slow and fast movers at the same time, seasonal fluctuations, and the need to maintain optimal product service levels whilst minimizing excess inventory. RELEX enables highly granular, SKU-level forecasting for Beta Utensili that accounts for promotions and supply constraints, allowing for more precise, responsive planning. For example, forecasting demand for Beta’s workwear line presents unique challenges, particularly around seasonal trends and size variation. Accurate planning in this category will be crucial to ensure product availability without overstocking, helping reduce waste and improve customer satisfaction. 

“We are pleased to begin our work with Beta Utensili, a respected brand in the automotive and motorsport industries,” said Stefano Scandelli, General Manager, Manufacturing Business Unit at RELEX Solutions. “Our experience with complex manufacturing environments allows us to deliver real value through smarter, data-driven planning. We’re excited to support Beta Utensili in achieving greater agility and operational excellence.”