Booths Expands with RELEX to Strengthen Fresh Food Operations Across Stores

Premium Northern England grocer introduces AI-driven markdown and expiry management to support consistent store execution and customer experience

Booths, the family-owned premium grocery retailer serving communities across Northern England, is expanding its long-standing partnership with RELEX Solutions to include expiry date management and fresh and ambient food markdown across its stores.

With RELEX, Booths will support store teams with clearer, data-driven guidance on managing short shelf-life products, helping ensure a steadier approach to freshness across its estate while simplifying day-to-day store operations.

Booths has used RELEX since 2013 for forecasting and replenishment across stores and distribution centres. Building on this foundation, the retailer is now extending its use of RELEX to include fresh food markdown and expiry date management, where day-to-day decision-making at store level plays a critical role in both customer experience and operational efficiency.

Fresh food remains one of the most important and complex areas in grocery retail, requiring teams to balance availability, quality, and timing at a highly local level. With RELEX, Booths will introduce system-guided markdown recommendations and improved visibility into product life cycles, enabling store colleagues to act with greater speed and consistency while reducing manual workload.

“Freshness is at the heart of the Booths experience,” said Kerry Dewhirst, Head of IT and Business Transformation, Booths. “Extending our use of RELEX into Fresh for food markdown and expiry date management helps our teams manage these categories more easily day to day, giving them more time to focus on customers and in-store execution, while maintaining the quality we’re known for.”

“Fresh categories are where store execution makes the biggest difference, but also where teams face the most daily complexity,” said Jason Berry, Senior Vice President EMEA, RELEX Solutions. “With RELEX, Booths can support those decisions with clear, real-time guidance, helping teams stay focused on delivering a great experience in store.”