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Heritage Grocers Group to Unify Pricing and Supply Chain Planning with RELEX 

Jun 18, 2025 2 min

U.S.-based Hispanic grocery chain aims to boost profitability and streamline operations with the RELEX AI-driven retail planning platform 

Heritage Grocers Group, a leading U.S.-based specialty grocer, has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to transform its pricing, promotions, forecasting, and distribution center replenishment. By leveraging the RELEX AI-powered platform, Heritage Grocers aims to boost profitability, streamline operations, and enhance product availability across its 115 stores. 

Heritage Grocers has built a family of grocery chains that connects shoppers to Hispanic culinary traditions, offering ingredients for cherished family recipes and cultural cuisine through real people who truly care. The company operates 115 stores and three distribution centers, managing approximately 20,000 SKUs. 

By replacing manual, spreadsheet-based processes with the RELEX platform, Heritage Grocers gains a unified approach to retail planning. Forecasting, replenishment, pricing, and promotions all operate on a single platform, aligning pricing strategies with business goals and optimizing promotions for greater sales and profitability. This consistent data foundation gives teams full visibility into cross-departmental impacts, empowering promotional planners to account for supply chain constraints and replenishment teams to anticipate promotion-driven demand, minimizing costs and waste. 

This connected approach leverages advanced AI to identify patterns across the business, such as seasonal demand shifts, customer responses to price changes or promotions, slow-moving inventory, and the impact of promotions on supply chain constraints. By translating these insights into actionable recommendations, the platform will enable Heritage Grocers to optimize inventory levels, pricing decisions, and promotional effectiveness. 

“RELEX demonstrated strong capabilities in critical areas of our business, such as pricing, and showed us the unique benefits of their unified platform,” said Prabash Coswatte, COO, Heritage Grocers Group. “Their advanced technology and proven AI-based applications, validated by conversations multiple customers, gave us confidence that this project will deliver the best results for our business.” 

“We’re excited to support Heritage Grocers Group in their strategy to unify pricing and supply chain operations,” said Mikko Kärkkäinen, Co-founder and Group CEO at RELEX Solutions. “Our deep, industry-focused functionality will help Heritage connect their planning processes across different business functions, driving better overall results. Our proven track record of successful implementations means they can count on measurable value, quickly.”