ICA to Strengthen Promotions Planning with RELEX

Sweden’s largest grocery retailer aims to improve promotional effectiveness across nationwide network

ICA Sverige AB (ICA), Sweden’s largest and leading grocery retailer is expanding its long-standing collaboration with RELEX Solutions to support end-to-end promotions planning across their operations. ICA will implement RELEX Promotions to improve the evaluation, planning, and optimization processes.

ICA operates approximately 1,300 grocery stores across Sweden, managing an assortment of roughly 200,000 SKUs through a centralized distribution model. Since implementing RELEX in 2018, ICA has improved forecast accuracy while reducing inventory levels and safety stock, creating a strong foundation for expanded capabilities.

As a large-scale retailer, ICA manages complex promotional activity that requires close alignment between demand signals and inventory availability. RELEX will strengthen ICA’s ability to plan, evaluate and optimize promotions while maintaining visibility into supply chain constraints.

“We are proud of what ICA and RELEX have accomplished together since 2018, and pleased to support their next phase with RELEX,” said Jason Berry, Senior Vice President, EMEA, RELEX Solutions. “By connecting promotions planning with their existing forecasting and replenishment foundation, ICA will gain the visibility and control needed to optimize promotional effectiveness across their entire network. This expansion demonstrates the value of our unified platform approach.”