Magnum Group to Optimize Distribution Centers with RELEX 

Estonian pharmaceutical group to implement AI-driven forecasting and replenishment to improve security of supply and streamline operations  

Magnum Group, part of MM Pharma, is the leading healthcare distributor in the Baltics and Finland, has selected RELEX Solutions, provider of unified supply chain and retail planning solution to optimize their supply chain processes. Magnum Group will leverage RELEX forecasting and replenishment capabilities for their distribution centers (DCs) alongside customer channel forecasting. Implementation services will be provided by RELEX partner, re:innovation. 

Magnum Group is a major full-service provider in the healthcare products value chain across Estonia, Latvia, Lithuania and Finland, specializing in pharmaceutical wholesale and retail, pharmaceutical services, veterinary products, dental materials and pharmaceutical logistics. They operate through dedicated subsidiaries handling pharmacy and hospital goods distribution. With an inventory of 25,000 SKUs across three DCs, Magnum Group sought an advanced AI-driven supply chain solution to achieve higher automation, improve forecast accuracy, and enhance promotional planning. 

“We chose RELEX because of their proven expertise with pharmaceutical supply chains,” said Timo Danilov, representative of Magnum Group. “Our industry demands efficiency, precision and speed to ensure medication is always available, so their ability to adapt to our complex product portfolio made them the logical choice.  Smart automation enables Magnum to enhance its role as a trusted partner to healthcare stakeholders and to fulfill its critical function within the healthcare ecosystem in a more sustainable manner. RELEX will help strengthen our position as the region’s leading service provider through improved security of supply and more efficient operations.” 

Magnum Group navigates a complex supply chain with diverse product assortment, seasonal demand spikes, and strict regional regulations. The RELEX platform will significantly improve forecast accuracy and ensure appropriate stock levels. By replacing manual processes with AI-driven replenishment, RELEX will leverage real-time sales data, costs, and operational constraints to generate precise and optimized order proposals. 

By streamlining inventory flows across all three distribution centers, RELEX will provide full visibility and allow proactive responses to supply chain disruptions.  

“We are pleased to partner with RELEX and Magnum Group on this important implementation,” said Bogdan Gross, CEO at re:innovation. “Our expertise in systems integration, combined with the capabilities from RELEX will deliver significant operational improvements. We will work closely with both teams to ensure Magnum Group achieves maximum value from their investment.” 

“We are delighted that Magnum Group has chosen RELEX to optimize their supply chain operations,” said Jason Berry, SVP Sales EMEA, RELEX Solutions. “Our work with pharmaceutical companies across the Nordics and Baltics has given us deep insights into the sector’s unique demands. We look forward to helping Magnum Group achieve significant improvements that support their mission of providing access to healthcare products throughout the region.”