MAXIMA GRUPĖ Expands Merchandising and Space Planning with RELEX Solutions to Bulgaria

Nov 13, 2023 2 min

Based on successful deployment in Lithuania, Latvia and Estonia, MAXIMA will drive greater sales, operational efficiency and inventory reduction across all 513 stores.

MAXIMA GRUPĖ, one of the leading retail chains in the Baltics, will expand its collaboration with RELEX Solutions, provider of unified supply chain and retail planning solutions. Since 2012, RELEX has provided MAXIMA with space and merchandising solutions for their 500+ stores throughout the Baltics. The new project will include MAXIMA Grupe 120 grocery T-Market stores in Bulgaria and the solution will drive sales its operational efficiency, inventory reduction, and availability while providing mobile system access that will improve collaboration between stores and central planning teams. 

MAXIMA GRUPĖ has been using RELEX to optimize their merchandising and space planning across Lithuania, Latvia and Estonia. As they have continued to develop their merchandising and space planning strategies, they identified the opportunity to further enhance these processes also in Bulgaria. Utilizing space optimization capabilities from RELEX, the retailer will be able to enhance the in-store experience for their customers by optimizing planograms and creating fuller, more aesthetically pleasing shelves and displays.   

“We are thrilled to expand our footprint with RELEX Solutions to include T-Market in Bulgaria and its 120 stores. Since 2012, RELEX has been instrumental in optimizing our merchandising and space planning efforts across the Baltics,” says Irmantas Braziunas, CTO at Franmax, IT services provider within MAXIMA GRUPĖ. “With this expansion, we aim to drive even greater sales, operational efficiency, and inventory reduction while ensuring product availability. The addition of in-store execution communications & planograms delivered to mobile devices will foster improved collaboration between our stores and central planning teams. Through the space optimization capabilities from RELEX, we look forward to providing our customers in Bulgaria with an enhanced in-store experience.” 

“We greatly appreciate that MAXIMA GRUPĖ continue to place their trust in us and are excited to expand the collaboration to Bulgaria,” says Jason Berry, Vice President Sales, Europe at RELEX Solutions. “This expansion underscores our commitment to supporting MAXIMA’s growth and strategic vision. We look forward to continuing our successful relationship with MAXIMA GRUPĖ, helping them achieve their objectives while delivering an enhanced in-store experience to their customers.”